TRIP Dream Drops Sleep Content - Monica
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
Hi Monica,
Super excited to hopefully work for you!
We're TRIP. We specialise in products to help you calm and relax, using top functional ingredients like CBD and Magnesium. For this video, we'd love to focus on our CBD oil range, and in particular our Dream Drops.
I've included a script below. If you think some of the copy needs tweaking slightly to make it sound more natural please feel free to tweak. Unfortunately we can't really talk about CBD on Meta as it's restricted so we have to be careful with what we say. To get around this, we don't talk about CBD in the ad, but the website does talk about it so please be careful with not talking about CBD in the ad.
Please add engaging captions to your ads and keep them fairly central on the screen as the copy will get cut off when optimising towards feed placements which are 1x1.
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Hook Message: Do you always wake up tired?
Hook Visual: Face to Camera content
Problem/Solution Message: If you struggle to wind down at night and wake up feeling sluggish and not rested then you have to try adding TRIP’s Dream Drop oils to your nightly routine.
The premium all natural ingredients in TRIPs Dream Drops will help you calm your racing thoughts and drift of easier and quicker. Since I’ve been taking it I feel so much better in the mornings and find my days much more productive.
TRIP customers sleep stats show that you can improve your sleep score by 17% by adding their Dream Drops into your routine! They’re also rated excellent on Trustpilot ✅
Simply place a few drops under your tongue, hold them there for a minute, then swallow. That’s it!
Problem/Solution Visuals: Mixture of shots showing the product, you taking the product, and your nightly wind down routine (we love the bath shots in the examples!). Keep all shots aesthetic and calming to help with the wind down effect.
CTA Message: If you’re struggling with your sleep, or just want to improve the quality of your sleep then give TRIP's Dream Drops a try at drink-trip.com, with 20% off for new customers
CTA Visual: Face to Camera talking with product
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Heya, we're TRIP - created to share calm in the everyday chaos.
TRIP is Europe's leading CBD brand. We craft next-generation wellness products to power your lifestyle and care for your mental health. Our CBD drinks and oils are functional products that deliver calm & look, taste and feel exceptional, having won multiple Great Taste and Product of the Year awards.
We’re building a community to help people find their calm, harnessing the power of plants – happy days.
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
HUMAN AND RELATABLE
We use words that are understandable and relatable, not heavily scientific or confusing. ‘Nature’s botanicals for your body’ ‘Lightly sparkling’
POSITIVE AND UPLIFTING
We stay gently upbeat and create a sense of optimism for our community. We end sentences with positive sentiments. ‘It’s gluten-free, palm-oil free, vegan and made in the UK - Happy Days’
CASUAL AND CALMING
Our voice is rooted in helping people find calm. ‘Stress-free sipping’ ‘Go with the slow’ ‘Be kind to your mind - cheers to the weekend’ ‘Canned calm’
We balance informality and integrity to create a sense of trust and care in our community. We avoid slang but love emojis. The ones we use most frequently are and sometimes
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
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