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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
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Project Summary

Project Name
Flea Treatment for Dogs (PDOL - 1.1)
Brand
Bind Media
Brand
Pet Drugs Online
Compensation for this project
$210
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We are on the lookout for a dog mum or dad to film a scripted ad about flea treatment with their furry friend. We want the video to be as natural as possible, so whilst we have provided a script, we are happy for you to adapt the way things are said to make it more natural for you to say. 

We do ask that you try to retain the meaning and that you do not amend any of the hooks. 

We would like to see you demonstrating the products we send, speaking face to camera, and to keep the pace of the edit up it would be great if you could intersperse your video with lots of clips of your dog. 

Pet Drugs Online is an online pet store that stocks everything from prescription medication to food and toys 

Please note: Unfortunately we aren’t able to work with any flat-faced dog breeds (brachycephalic) e.g Pug, French Bulldog, English Bulldog etc.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Your choice of a treatment from this section of the site (No Serestro), we recommend frontline.

https://www.petdrugsonline.co.uk/shop-by/dog/dog-healthcare/tick-flea-treatments-for-dogs 

Main Concept
Script/Description of Scenes

Hook 1

What I wish I knew before I got my puppy.

Body

I had no idea puppies would eat so much! We keep {name} energised with Purina Pro plan Hypoallergenic Mouuse which is specially formulated to reduce allergic responses and is packed full of essential nutrients a puppy needs. The best part is that it’s available on subscription so we can keep up with {name}’s growing appetite!We keep our puppy and family safe with the Frontline Plus Spot-On Flea and Tick Treatment, which is effective at killing fleas, ticks, and lice - perfect for our peace of mind.Did you know that puppies are susceptible to parasites from birth? The Droncit tablets for cats and dogs provide fast-acting treatment for tapeworms.

Introducing your puppy to grooming early helps them to get used to being groomed and handled. We use the Mikki Go Gentle On Me Grooming Kit for Puppies on {name} to keep {his/hers} coat shiny and free of tangles.

I bought all my puppy supplies from Pet Drugs Online; they are the best site I have found to meet my pup’s needs.

They sell thousands of products, from food and supplements to prescription medication and it’s all at great value! All their products are vet-approved too, which is a weight off my mind!

CTA

You’ve got this pup parents! Grab all your puppy training essentials from Pet Drugs Online today.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook 2

(Visual: Clip of your dog scratching)

I recently got a puppy! Here’s my essentials checklist.

3rd Variation
About the client
Name
Bind Media
Pronunciation
Social Media
Category
Marketing agency
About

We're an independent, specialist paid media agency, based in Bath, UK.

Passionate about the businesses we work with and working hard to empower them with a range of services that produce exceptional results, time after time.

Paid Media

Performance Creative

Conversion Optimisation

Website Analytics & Tracking

Brand Guidelines

Journey Further, Launch Online, Impression

Tone of voice

Informal yet Authoritative

Friendly yet Knowledgeable

Accessible yet Technical

Playful yet Articulate

Modest yet Bold

Competitors/similar brands

Journey Further, Launch Online, Impression

Details on brand
Name
Pet Drugs Online
Social Media
Category
Pets
About
Pet Drugs Online is over 15 years old and trusted by thousands of pet owners in the UK. Low prices, high convenience supplier of quality, vet-approved pet supplies straight to your door.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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