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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
We Make Belts
Brand
Brydon Brothers
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We'd like to create some content that showcase the quality of of belts. 

a brief unboxing, admiring the finer details of our luxury product and how we are hoping to change the way people think about this often forgotten mens accessory.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

we make luxury mens belts, made with our signature stretch and built using materials designed to last .

Main Concept
Script/Description of Scenes

Please create a script that is authentic and natural to you!! From the guide below, pick what resonates with you. For visuals and editing, please refer to the inspo links.

+++++

The key with this video is to convey our attention to detail on a belt.  and that we want to show the answer to a simple problem. no holes and luxury that will last . this can be demonstrated by ;

-show the belt being boxed, taking the belt out of the cotton bag, and the feeling of the belts weaves passing through the hands .(some close ups would be great).  

show a close up for the materials ;  the solid brass buckle, the leather, and above all the beautiful elasticated weave. whats more they can stretch so you can show that but trying to pull apart to show flexibility. 

by showing you putting the belt through your trouser loops , demonstrate how easy it is to put the prong of the buckle through the belt and finish putting your belt on. 

prefer to have a clean aesthetic in the background , like the inspiration videos i attach.  not lots of funiture , plain wall.

and becuase we are a fashion brand, we would like the creator to be dressed well in clean, not creased clothes, smart chinos or jeans, clean shoes, no branded clothing, a plain t shirt of shirt. 

SCRIPT:-

My Brydon Brother belts is finally here and I can’t shout loud enough but what they are bringing to a seemingly simple accessory. These guys are focused on one product and on doing it exceptionally well, their handmade stretch woven belts redefine what a belt can be. 

I've always felt belts were an overlooked part of my wardrobe—until I discovered Brydon Brothers. Finally, an opportunity to change the game and treat belts like the luxury accessories they truly are. Right from opening the lovely wooden box you can see the attention to detail. The handmade stretch woven belts are - wow. No holes, just comfort and style woven into every detail. 

These signature woven stretch belts pair amazingly well with anything from casual to formal. No holes, and stretch fabric means its a perfect fit every time. 

Actually, let me know you can couple of outfits with their staple classic range so you can see for yourself. [can the creator showcase a couple of outfits. One with a t shirt and another with a shirt / blazer? smart fitting clothes only!, thanks]

So often I’ve struggled to find a good fitting belts that last, well Brydonbrothers use the finest luxury materials, I can tell will last. A solid brass bruckle beautifully stitched to high grain italian leather, and feeling the woven stretch fabric I can see this is going to be a staple for years to come. 

This belt is not just an accessory; it's a style statement. And the best part? Heaps of styles and colours and direct-to-you pricing ensures these luxury belts are totally worth it.  Transform your wardrobe with Brydon Brothers.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Brydon Brothers
Pronunciation
Social Media
Category
About

An authentic British brand set up by 4 brothers in 2015.

We wanted to focus on 1 accessory and create a high quality product for men and become their go-to belt brand. 

We have sourced the finest materials and we craft timeless accessories that are made to last. 

Our whole philospy intregrates minimalist design with premium leathers brought to life with understated British tones and colours. 

We want our customers to recognise the quality of a brand that specialises in 1 product rather than other mass consuming brands that only feature belts as a added product. 

Every production step, from the materials , all the way to the packaged product comes from our genuine love of belts and their details.

Brand Guidelines

https://spoke-london.com/

These guys capture our audience and tone of voice very well. 

https://dalgado.de/en/

https://www.stubbleandco.com/

These guys, whilst also do a different product , i like the way they market themselve.s

Tone of voice

We don't want to be an overly serious 'gentleman' brand.

We value smart dressers, not people in suits :-)  

So sitting somewhere better casual and smart.  Oh and we value good humour.

Our belts aren't above average retail price and therefore attracts customers that take care in what they wear and value quality. 

Competitors/similar brands

https://spoke-london.com/

These guys capture our audience and tone of voice very well. 

https://dalgado.de/en/

https://www.stubbleandco.com/

These guys, whilst also do a different product , i like the way they market themselve.s

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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