Style of video, evening feel: https://www.tiktok.com/@katie_sapegina/video/7293987921365847298?q=evening%20regime&t=1716386822208 

Skincare regime: https://www.instagram.com/reel/C4bbRxpL46y/ 

Skincare regime: https://www.instagram.com/reel/Cz_wkz8LZlU/ 

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Requirements

• Film in bright, natural lighting

• Film in a home setting, i.e. bathroom, bedroom or other clean space.

• Shoot in high resolution for enhanced video quality. 

• Film on camera app (on mobile device)

• Video must clearly show products and application to face.

• Focus on products, application and your skin texture. 

• Use a tripod for steady frames when recording video. 

• Please start this regime without wearing any make up, to accurately fit the morning regime style of video. (If applicable) 

• Ensure tripod and phone cannot be seen in the mirror for any scenes.

• Edit the video so the clips are quite fast paced and snappier, but making sure to still clearly show the skincare regime. 

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VOICEOVER: A video showing a 4-step skincare regime suitable for oily and blemish-prone skin types, as a get unready with me/evening routine style of video. A faster pace, short and snappy style of video. (around 30-45s)

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Key Messaging

• 4 Piece skincare bundle

• Designed for oily and blemish-prone skin

• Affordable 

• Vegan friendly, Cruelty-free

• Ingredient-led formulas 

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Scene 1 – Coming in through the door, carrying a bag, clothing suggesting you’ve just been exercising. This could be the gym, running, football, yoga, ect. Take shoes off, hang jacket coat up, put away thing in the usual way you would. 

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Scene 2 – Walking through the house heading towards the bathroom, to complete skincare regime. 

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Scene 3 - A few clips of a shower running, throwing dirty clothes on the floor, putting on dressing gown or wrapping towel around body ect. 

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Scene 4 – Show a couple of short clips of the skincare products organised in the bathroom. This could be zooming in on them, picking the first one up, showing them at different angles to show the products as a collective regime. 

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Scene 5 – Show a couple of short clips of your skin to the camera, getting different angles to capture the skin texture and any blemishes or build up areas of texture. 

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Scene 6 – Hold up the Niacinamide Cleanser towards the camera, so the front of the packaging can be seen. Squeeze a coin sized amount into your hands, lather in your hands  and apply to your face. Wash off using hands and water of a flannel and then pat dry your face. 

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Scene 7 – Hold up the Glycolic Acid Toner in the same style as the scene previous, pour 2-4 drops into the palm of your hand, press hands together to transfer product into each hand  and then press the product into your face until full absorbed. 

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Scene 8 – Hold up the Zinc PCA Serum in the same style as previous scenes. Using the pipette place a drop of product on each cheek and your forehead, then rub in using your hands until fully absorbed. 

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Scene 9 – Hold up the Amino Acid Moisturiser in the same style as previous scenes. Squeeze a coin sized amount of product into your hand to then spread evenly across your face, rub in until fully absorbed. 

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Scene 10 – Show your skin again, in the same way as scene 5, to highlight how the products have positively impacted your skin. Touching skin if appropriate to feel the smoother texture of it post skincare application. Look happy whilst looking at your skin, to show you’re pleased with the results.