Introduction video to LUCY, explaining the benefits and how it works
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
LUCY is your personalized nutrition longevity coaching. You can use sections of our provided video to "showcase" the application of the sensor, the bloodtest, etc . We havent finalized our packaging and our technical solution yet, hence we dont want an unboxing video, but rather to raise awareness for the topic, giving an intro how it works etc -> https://we.tl/t-jVtW5f5U0W
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Did you know that your blood sugar levels can impact inflammation, our mood as well as our aging process? LUCY helps you understand how food affects your body by monitoring your blood sugar spikes with a LUCY sensor. By measuring your blood glucose reaction to certain meals or activities our nutrition coaches and functional medicine experts are able to provide you with individual guidance to reach your health goals (within 1:1 coaching sessions). An additional at-home blood test provides further insights into vitamin and hormonal deficiencies. You can select between four health goals: Autoimmune, Sport Performance, Wellbeing, Weight management. For each health goal you will work with a LUCY coach that is specialized in this field and will help you achieve your goals.
#longjevity #nutrition #foodismedicine #healthgoals
How does LUCY work?
Our clients receive an at home blood test (if they chose the premium package) as well as a blood glucose monitor. They perform the blood test and place the blood glucose sensor (Continuous Blood Glucose Monitor = CGM) on their arm. The application is completely painless and the sensor sticks like a small plaster on your upper arm. After placing the sensor, they get access to the LUCY app and can start seeing their blood glucose change depending on the food that they eat, exercise they do etc. For two weeks they track their activities (eg Workout), sleep and meals inside the LUCY app. Furthermore, they get educational content that teaches them the basics about blood sugar and why it is important as well as insights into protein, fats, vitamins and their impact on their body. Shortly before their 1:1 nutritionist counseling/check-in, they receive a questionnaire depending on the health goals that they chose (autoimmune, wellness, weight management or sport performance). Then they will get matched with one of our hand-picked nutrition expert to help them understand their data, discuss deficiencies and a step by step approach on how to reach their goals.
LUCY is your personalized nutrition longevity coaching.
Create a script thats natural and authentic to you! Though you will not experience it first-hand you may relate the talking points to your peronsonal experiences with the pain points that Lucy addresses.
Hooks: (pick what suits you!)
- “LUCY has helped me reach my health goals by tracking my blood glucose, getting aware of my current deficiencies and hormonal status and eventually having the LUCY coaches explaining my data and helping me how to achieve optimal health in the future”
- “LUCY has helped me understand how blood sugar spikes impact my health”
- “LUCY has helped me understand how to reduce my blood sugar spikes & to optimize my energy during the day”
- "Thanks to LUCY I finally know, how food really impacts my body and what I personally need to watch out for"
Script/scenes: (create a script that's natural to you!)
- I'm not restricted; I'm empowered to eat better.
- No more calorie counting or fad diets.
- LUCY taught me how to make smart food choices that keep me energised and satisfied.
- Thanks to LUCY, I finally feel in control, energized, and healthier than ever.
Product highlights:
LUCY provides you with an app and blood sugar sensor that enables you to track your meals and activities and see how your body reacts to them. This data is provided to your personal LUCY coach that helps you understand this data to reach your health goals (during 1:1 coachings).
CTA (call-to-action): Join LUCY today to understand how the right nutrition for your body can help you reach your health goals
Visual Suggestions
- Educate your audience about the importance of understanding your blood sugar. Did you know that elevated blood sugar levels impact all areas of your health? Alzheimer´s disease is already being called Type 3 diabetes! Source: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2769828/
- Speak directly to the user and educate them about blood sugar and the impact on their health and longevity
- What have you learned while tracking your blood sugar
- “Did you know that… (eg Blood Sugar spikes can lead to cell damage overtime and type 2 diabetes)
- Did you know that… (eg Dementia is now being called Type 3 diabetes?)
- LUCY is not a product – LUCY is a program that helps you understand how food affects your body
- Use Subtitles
- Use graphs and scientific pictures / screenshots of studies to make your point
- You can also do interview style: talk to the camera like you are on a podcast and talk about your experience and learnings with LUCY
(Action shots that can be provided by LUCY: taking blood test, looking at the app)
Action shots filmed by you: cooking, eating
Endorsement shots (Showing the LUCY app with a blood glucose graph)
Don’t be afraid to show your personality and put an original twist on it.
B-roll Lifestyle Footage (ideas to weave into the content)
- Opening and shutting fridge,
- taking ingredients out,
- chopping vegetables and fruits,
- sitting cosy on couch and talking to the viewer,
- drinking something,
- working from home, then taking a sip from drink or snacking
- On a walk, facing the sun,
- smiling filling up water,
- showing water pour in cup.
- Looking healthy and well rested is important
The niche specialisation is not a MUST, but its beneficial if the creator has already made experience with fitness/health devices, is interested in nutrition in general and can authentically talk about this topic.
This will be shown on Facebook and Instragram.
Stay true to your tone - As long as speech is clear, tone of voice can vary. Keep it engaging
Edit dynamically, make sure the viewer doesn’t get bored.
Be yourself - authenticity sells, pretend you’re speaking to a friend on facetime.
Strong hook - think of something catchy to engage users in first seconds.
Visual - Try incorporating LUCY colours in your video if possible - it can be clothing, background etc, keep the lighting consistent, and not too much distracting movement or clutter in the background. Looking healthy and well rested is important
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LUCY enables you to discover how food impacts your body and wellbeing. Based on your blood results, glucose data and dietary habits our experts help you with weight management, performance, auto immune issues and your overall wellbeing & energy levels.
HOW does it work? -> please watch video and description on our website https://www.lucyhealth.io/
brand is written LUCY
Important disclaimer: we operate in the field of health prevention & wellness. Our users' health is of utmost importance for us. Nevertheless, LUCY neither substitutes a doctor, nor is LUCY responsible for users' behavior. The contents of the LUCY are not meant to supplement, let alone replace, the information provided by doctors or pharmacies. This does not need to be mentioned in videos, but our content should not raise an impression of giving medical diagnosis or advice by doctors. We empower our users on how to make choices that are optimal/healthy for their body and wellbeing.
similar geographic region: HelloInside https://helloinside.com/en-es
Europe: Veri https://www.veri.co/?refc=VPR-CYBER30, ZOE https://zoe.com/
US: Levels https://www.levelshealth.com/, Nutrisense https://www.nutrisense.io/
our voice style is CLEAR (precise, universally understood vocabulary), INDIVIDUAL (adjust formulations to different needs if necessary), MOTIVATING (spreads enthusiasm and speaks positively), CURIOUS (likes to explore, no lectures but rather thought-provoking questions)
We are approachable, using a professional but casual tone.
similar geographic region: HelloInside https://helloinside.com/en-es
Europe: Veri https://www.veri.co/?refc=VPR-CYBER30, ZOE https://zoe.com/
US: Levels https://www.levelshealth.com/, Nutrisense https://www.nutrisense.io/
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