Erno Laszlo Travel Essentials Kit
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like talent to create a video that shares an overview of our travel essentials kit, and then includes a demo/talent using few of the products within the kit. Should show at least cleanser, eye mask, and sleep mask
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We’d like talent to create a video that shares an overview of our travel essentials kit, and then includes a demo/talent using few of the products within the kit. Should show at least cleanser, eye mask, and sleep mask
HOOK: Something along the lines of: "Wish you could try certain skincare before you commit to the full size bottles?"
Pan to show full product offering lined up in bathroom setting.
Share overview of products – "Erno Laszlo just launched a Travel Essentials Kit with some of their best-selling skincare products in travel sizes so you can try them before you commit to a full size. These products keep skin looking luminous and healthy wherever you roam."
FEATURES all their best-sellers for your own skincare ritual (creator’s choice on if they would like to go into each product & the benefits, or if they’d like to just visually show them all together. If not going into the specifics on each one with Voiceover, please use graphics to
- VTM Cream-to-Foam Cleanser
- Multi-Task Serum Eye Mask
- VTM Micro-Essence
- Hydra-Therapy Memory Gel Sleep Mask
- Clear Travel Pouch
CTA - "Glow on the Go and shop the Travel Essentials Kit Today"
Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.). Please use VO and do not speak directly to camera. Nails should be clean/simple, no distracting designs and preferably no neon colors.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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