Educational: Tips about Natural Deodorant
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Imagine you’re talking with a friend of yours, and you’re giving them an educational top tip on Fussy Natural Deodorant. Aim is to educate about natural deodorants. We would like you (once the creative has been signed off) to upload this to your TikTok account and provide us a Spark Code, as well as provide us the final asset for Fussy to also upload too.
MUST BE AVAILABLE FOR WHITELISTING
Note: If selected, you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See resources HERE (https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads?lang=en ) & TikToks video editor where you can see how it looks in situ HERE (https://ads.tiktok.com/toolbox/preview/# /
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You'll be given a case of Fussy Natural Deodorant to create content with. Once selected provide your address in order for the product to be shipped.
Hook 1 - Your antiperspirant causes yellow stains
For the opening hook, state that antiperspirants causes yellow stains due to the aluminium in antiperspirants blocking your pores. Please make this opening dramatic e.g. hold your hand up and say “stop stop stop, this is a PSA”. Then transition into talking about Fussy and state how it doesn’t leave you with yellow stains. Please then talk about our 3x USPs (see below).
Hook 2 - Do you know your probiotics?
For the opening hook, can you have a green screen of a yoghurt and state how probiotics in yoghurts are also included within Fussy. State how probiotics help eat all the bad odour producing bacteria in sweat, and this his how Fussy is so effective, i.e. there not only great for your gut, but also for your sweaty pits too. Please then talk about our 3x USPs (see below).
Hook 3 - Did you know probiotics (the good bacteria) in this natural deodorant targets bad bacteria?
For the opening hook, can you showcase a Green Screen of probiotic cells, and whilst the green screen is showing this, hold up our Fussy Natural Deodorant product, stating how our probiotic aka the good bacteria specifically targets the bad bacteria within sweat. Please then talk about our 3x USPs (see below).
BODY:
In the video you also need to communicate the following three messages: (please create a script and share it for approval before filming)
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits.
- Natural Ingredients. No aluminium and parabens. 100% vegan and cruelty free.
Please communicate the above key message within your content.
Great with trending content/ high energy/ funny. Also great at editing and use of motion graphics
We would like you (once the creative has been signed off) to upload this to your TikTok account and provide us a Spark Code, as well as provide us the final asset for Fussy to also upload too.
MUST BE AVAILABLE FOR WHITELISTING
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Hook 4 - Do you look after your pits?
For the opening hook, showcase a red, itchy armpit. State that this is caused from using regular antiperspirants and then transition into Fussy, where you state the moisturising ingredients such as Shea butter & Coconut oil help provide your pits with some TLC.
Hook 5 - Texting a friend.
For the opening hook please show a video of you sat texting a friend with the text convo appearing on the screen (see exact reference here, first couple of seconds: https://www.linkedin.com/posts/jennatanenbaumugc-activity-7148419982593318913-83va?utmsource=share&utmmedium=memberdesktop ) something like 'omg have you heard of fussy natural deodorant?' 'i'll never use antiperspirant again, it's so good'
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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