'How it works' video for inspiration learning platform
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Please see here - https://bbcmaestro1-my.sharepoint.com/:w:/g/personal/nick_maestro-media_com/ERqKiRlCLDlNiPc2x4dUvCoBbi_ZMpOyOU0qK4nxdgqMgg?e=e296Kg
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We would like a video explaining BBC Maestro as an offering and how it works. The video should feel dynamic with a little energy and excitement, but still calm and clear. Graphics and captions can be used. If colour is used, please use our brand orange - #E45F00
You will be provided a subscription to access the service.
- Content around the platform & features, and how it integrates with everyday life
- Use of greenscreen to show the platform
- Showing physical device its being used on in context, eg in a kitchen whilst cooking, next to a laptop/pen and paper whilst writing
- About how the courses work:
- It’s a video learning platform with world-class teachers across a range of topics; writing, business, arts, wellness, cooking
- It's broken down into small lessons that I can watch at any time, making it easy to fit into my life.
- I can re-watch the lessons at my own pace, and they are really thorough
- Detailed course notes which support the video content with additional exercises and guidance, and act as a reference in future
- Can access on my computer, phone and tablet
- Dip into a variety of courses and topics with ease / great value
- New courses added regularly
For each video we would love to work with a creator who is genuinely passionate about the e-learning/the category of courses they’re talking about (cooking, writing, arts, etc)
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BBC Maestro is streaming platform with inspirational courses by world-class teachers, from Acting with Brian Cox to Music Production with Mark Ronson, and from Graphic Design with Paula Scher to Writing Love Stories with Jojo Moyes. Created to educate and inspire people to explore their creativity and passions. Through pre-recorded lessons and detailed course notes, anyone can learn a wide range of disciplines and follow in the footsteps of experts respected all over the world. bbcmaestro.com
Please see here - https://bbcmaestro1-my.sharepoint.com/:w:/g/personal/nickmaestro-mediacom/ERqKiRlCLDlNiPc2x4dUvCoBbi_ZMpOyOU0qK4nxdgqMgg?e=e296Kg
- Content around the platform & features, and how it integrates with everyday life
- Use of greenscreen to show the platform
- Showing physical device its being used on in context, eg in a kitchen whilst cooking, next to a laptop/pen and paper whilst writing
- About how the courses work:
- It’s a video learning platform with world-class teachers across a range of topics; writing, business, arts, wellness, cooking
- It's broken down into small lessons that I can watch at any time, making it easy to fit into my life.
- I can re-watch the lessons at my own pace, and they are really thorough
- Detailed course notes which support the video content with additional exercises and guidance, and act as a reference in future
- Can access on my computer, phone and tablet
- Dip into a variety of courses and topics with ease / great value
- New courses added regularly
3 US and 3 UK. No logos/visible brands on clothing. Do not refer to the brand as 'masterclass' or the lessons as 'masterclasses'
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
.svg)
BBC Maestro is streaming platform with inspirational courses by world-class teachers, from Acting with Brian Cox to Music Production with Mark Ronson, and from Graphic Design with Paula Scher to Writing Love Stories with Jojo Moyes. Created to educate and inspire people to explore their creativity and passions. Through pre-recorded lessons and detailed course notes, anyone can learn a wide range of disciplines and follow in the footsteps of experts respected all over the world.
Competitor - Masterclass
Positive and aspirational, the voice of BBC Maestro will always inspire the audience.
The brand is incredibly positive and focussed on helping driven people achieve what they want in life, to succeed and become the greatest at what they do.
This should be evident in the copy across all of our touch points, remaining direct, confident, and inspiring at all times.
The reader needs to feel they can achieve greatness through our service.
Competitor - Masterclass
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