Alexia Clark - new to working out
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like a testimonial style direct to camera with pop up footage
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We would like a testimonial style direct to camera with pop up footage
All captions should come onto screen 1-3 works at a time and move fast as model speaks. Please provide both 1080x1080 and 1920x1080 for story + feed placements.
Video to be shot in selfie mode on mobile you should just see head and shoulders, in natural light with clear and clutter free background in workout gear.
Pop up of app should be animated as it swipes onto screen and play for 2 seconds being swiping off screen. (pop up of Alexia app must appear on the centre of the screen)
Opens on model talking direct to camera:
Hook 1: Want a motivating workout app that brings out new workouts every day? You need to try Alexia Clark.
As ‘You need to try Alexia Clark’ is said Alexia app to pop up on screen, to the side of the model and showcase a workout for 2-3 seconds as model continues to talk to camera. This should slide on (be animated) and then play for 2-3 seconds)
Scene 2) All hooks to continue with the below script:
When I turned 30 I wanted to get into a fitness routine I could stick with, and I needed flexibility to train at the gym or at home.
I joined Alexia Clark for the abs challenge.. honestly, I had doubts about seeing results in just 30 days, but I was blown away by how much stronger and toned I became. These workouts are a total strength game-changer!
Sign up and see a difference in just 30 days.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Hook 2: Want work outs you can do at home rather than the gym? You need to try Alexia Clark.
Hook 3: Want to grow a booty in just 4 weeks? You need to try Alexia Clark.
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Growth Marketing Agency
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