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Project Summary

Project Name
UGC_COMM Shake-It
Brand
Erno Laszlo
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We'd like talent to make a short video demoing our Shake-It Tinted Skin Treatment - talking through a few benefits, applying, and finishing with a final look.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Your last step to skincare, Shake-It Tinted Skin Treatment evens skin’s tone, refines the look of pores, and reduces excess surface oils for a soft, filtered effect and flawless matte finish. https://ernolaszlo.com/products/90ml-shake-it-tinted-treatment?variant=43397875138715 

Main Concept
Script/Description of Scenes

Sometimes you want that no-makeup makeup/clean girl look. I love using this Shake-It Tinted Skin Treatment to even my skin tone & provide a sheer veil of color. Just like the name suggests, you simply shake it to mix the pigment with skincare and apply to your skin with a cotton round. This helps control oil, especially around my t-zone, and makes my skin look so much smoother. I love how I can apply this at the end of my skincare and call it a day!

Additional information

Other Notes/Brand Requirements

• Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.). 

• Please dress modestly and avoid super-revealing clothing

• Please use VO and do not speak directly to camera. 

• Nails should be clean/simple, no distracting designs and preferably neutral colors (no neon). They should be short (not medium or long).

• Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean

• Please don’t show any other brands

• Avoid claims like “this is good for my sensitive skin” or “this helps my acne/breakouts/pimples” - if looking for more talking points please visit website

• Show the front of the jars (not the back that says Science of Skin)

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Erno Laszlo
Pronunciation
Her -No Laz - low
Social Media
Category
Beauty/Cosmetics
About

For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being. 

 

The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.

In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more. 

 

Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.

Brand Guidelines

Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader

Tone of voice

WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.

WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.

Competitors/similar brands

Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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