UGC_COMM Shake-It
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
We'd like talent to make a short video demoing our Shake-It Tinted Skin Treatment - talking through a few benefits, applying, and finishing with a final look.
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Your last step to skincare, Shake-It Tinted Skin Treatment evens skin’s tone, refines the look of pores, and reduces excess surface oils for a soft, filtered effect and flawless matte finish. https://ernolaszlo.com/products/90ml-shake-it-tinted-treatment?variant=43397875138715
Sometimes you want that no-makeup makeup/clean girl look. I love using this Shake-It Tinted Skin Treatment to even my skin tone & provide a sheer veil of color. Just like the name suggests, you simply shake it to mix the pigment with skincare and apply to your skin with a cotton round. This helps control oil, especially around my t-zone, and makes my skin look so much smoother. I love how I can apply this at the end of my skincare and call it a day!
Other Notes/Brand Requirements
• Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.).
• Please dress modestly and avoid super-revealing clothing
• Please use VO and do not speak directly to camera.
• Nails should be clean/simple, no distracting designs and preferably neutral colors (no neon). They should be short (not medium or long).
• Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean
• Please don’t show any other brands
• Avoid claims like “this is good for my sensitive skin” or “this helps my acne/breakouts/pimples” - if looking for more talking points please visit website
• Show the front of the jars (not the back that says Science of Skin)
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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