Stop using Conventional Deodorants
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Playful and engaging video following the framework supplied
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Concept Name:
Concept: ‘Stop Wasting Your Time’
Hook: STOP wasting your time buying conventional deodorant..
Scene: Creator talking to the screen , Wave a branded roll on at the camera and throw over your shoulder
To pop up on screen: Conventional deodorant is dead 💀
Failed Solution I’m in the gym a couple of times a week and have always struggled to find an antiperspirant that
- Keeps me fresh & dry
- Isn't super harsh on my skin
Nobody wants to stink out the gym floor..right?
Scene: B-Roll, Creator walking through the gym looking nervous - could be running through keeping their arms by their side
To pop up on screen:
- Sweaty Pits 👎
- Harsh on Skin 👎
Product Intro: Spoiler alert, I have recently come across a new sweat free, refillable antiperspirant and guess what..it lasts ALL DAY
Scene: B-Roll: Creator using the product in their morning routine
To pop up on screen:
- Sweat Free ✅
- All Natural Ingredients ✅
Features/USP: This new antiperspirant from Make Waves is not only refillable but is also made with skin conscious, natural ingredients that smell insane..I got the Bergamot & Amber and after smelling this, I can't wait to try their other 3…
Scene: Product shots , Creator showing the product (this can be sped up so that video is not too long)
To pop up on screen:
- Skin Conscious 💙
- 4 Delicious Scents 💙
CTA
I feel so much more confident strolling through the gym since using it - but don't just take my word for it..
Scene: B-Roll, Strolling through the gym with confidence - loads of Trustpilot reviews popping up to fill the screen
Benefits
Here's to me being sweat free, smelling great and looking after my skin..
Scene: B-Roll, Creator holding the product excited and looking happy
To pop up on screen:
- Sweat Free 💦
- Smelling Great 🙋♀️
- Looking After My Skin 💙
Best Practices & Delivery Instructions 👇
- Keep the video fast paced with quick cut scenes (think the Heartbeat method - something happening every 1-2 seconds) - this is important to keep the audience engaged
- The video should not sound like an ad. It should feel like an normal piece of content in your IG feed
- The first 1-5 seconds (“hook”) mean everything to the performance of the ad, so it’s got to capture attention
- Film vertically with resolution no lower than 1080x1920 in a well-lit area
- The use of clear and visible captions within the video is imperative to capture attention when users are no using sound
- Only use sounds from this library: https://ads.tiktok.com/business/creativecenter/music/pad/en?rid=w4awkmf7hoh (if sounds are necessary - they usually are not)
- Submitted via Google Drive
- Initial drafts can be watermarked
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