An introduction to at-home massage from Urban
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Hey Creators,
We're Urban, we're an app for booking treatments like massage, beauty, physio and osteo all in the comfort of your own home. You pick the treatment, time, date and the practitioner, and they'll come to you with everything they need for your treatment. You just need to provide the towels.
We're going to be running some FB and IG ads to raise awareness of the treatments we offer and we'd love your help to create the following:
- A get ready with me style video of you getting ready for your treatment, the therapist arriving and setting up and then snippets of you having your treatment. Include a mix of scenes speaking to camera and voiceover, narrating your day and all the basics of Urban, how to book, why you love it and our USP's.
Can't wait to work with you!
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You'll be having a Deep tissue or Urban classic massage and will talk about your experience.
You can read about Deep tissue massage here: https://urban.co/en-gb/massage/deep-tissue-massage
You can read about Urban classic massage here: https://urban.co/en-gb/massage/swedish-massage
Suggested script:
Why is no one in London talking about this app? I've been booking massages at home with the Urban app and let me tell you why it's a game changer. I love a massage, but I really struggle to find time around work to have them. But here’s the thing, with Urban, you can get an at-home massage as early as 7am and as late as 11pm which makes it so convenient. All you need is a couple of towels - the therapist brings everything else. I love that I can pick the therapist I want and knowing that they’re all vetted, qualified and insured? Bonus.
The content we'll need:
A get ready with me style video of you getting ready for your treatment, the therapist arriving and setting up and then snippets of you having your treatment. Include a mix of scenes speaking to camera and voiceover, narrating your day and all the basics of Urban, how to book, why you love it and our USP's.
To be able to have one of our treatments you'll need to live in either London, Manchester or Birmingham. You can check if we cover where you are by entering your postcode on our website :)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Urban is a massage delivery app on a mission to make city life better. It’s the easy way to book massage, beauty and physio treatments direct to your door in just 60 minutes, all delivered by fully-equipped, pre-vetted professionals.
Founded in 2014, Urban brings a human touch to city life. Literally with massage, but in the way they do business too. With Urban, self-employed therapists take home at least 70% of the treatment fee and are empowered to work on their terms.
Operating in London, Paris, Manchester and Birmingham, bookers can access the treatments they need with no waiting and no travel time. A deep tissue massage, a facial or a gel manicure: they’re all available in the comfort of your home from 7am-11pm daily.
With over 500,000 five-star ratings on massage alone, Urban’s fast-becoming a cult secret for fans of self-care.
We're an 'innocent' brand- Innocent brands portray themselves as optimists
Our products are simple and straightforward. They provide simple solutions to simple problems. No fuss, no muss. They offer simplicity and clarity.
We're the optimists, the cheerleader.
Our customers prefer a straight shooter. They don’t want to be lied to or mislead. They don’t want to have to read complex jargon, either. These folks just want a simple solution that works.
We're everyday premium, not premium luxury.
We're not Yorkshire Tea. Or Ikea. We're more like Google or First Direct.
Easy to understand - Get the message at a glance
Authentic - We don't promise the earth. It's easy to oversell in the wellness world. While our service is all about empowering people, we do this by educating and encouraging rather than preaching. We’re also forthcoming about the limits of treatments, describing them as massages rather than a miracles. We research claims to make sure we can always back them up.
Conversational - Use words you'd use in everyday conversation
Transparent but thoughtful - Lead with what the reader needs to know, not what you feel the need to justify. Explain, be upfront, but do it with empathy.
Inclusive - We welcome everyone, so we're mindful and sensitive in the words we use.
We're an 'innocent' brand- Innocent brands portray themselves as optimists
Our products are simple and straightforward. They provide simple solutions to simple problems. No fuss, no muss. They offer simplicity and clarity.
We're the optimists, the cheerleader.
Our customers prefer a straight shooter. They don’t want to be lied to or mislead. They don’t want to have to read complex jargon, either. These folks just want a simple solution that works.
We're everyday premium, not premium luxury.
We're not Yorkshire Tea. Or Ikea. We're more like Google or First Direct.
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