TRIP Viral Magnesium Hack - Sophie
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Hi Sophie!
We've put together a script and brief below for our new Mindful Blend products. They contain lots of great viral ingredients that help you to find your calm and relax, and come in a few new flavours that our customers are loving. We'd like you to produce a video that calls out these viral ingredients, explains the product, and has a strong CTA.
Due to Meta regulations we can't talk about CBD or THC so please don't include that in the video.
Please add subtitles in an engaging way to the ad so that people without sound on can hear. Please keep the captions roughly in the center of the screen as the ad will be cut down to 1x1 for feed placements on Meta.
I've included links to some of our previous best performers below to help inspire.
If the script feels like it doesn't read well in places please feel free to tweak slightly.
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Hook message: Have you tried the viral Magnesium hack to help you de-stress?
Hook Visual: Creator to camera with product in hand
Problem message: If you’re feeling stressed out and can’t stop your thoughts running away from you, then you have to try Magnesium. It's been proven to help you de-stress and improve your mood. It’s the viral all-natural ingredient that everyone's been talking about.
Problem visual: Greenscreen overlay of creator at the bottom of the screen, with articles about magnesium in the background. (Some articles added at end that you could use.)
Solution message: For me, the simplest and most delicious way to take it is through TRIP's new Mindful Blend drinks range. I looked at supplements and couldn't believe how expensive and unappetising they were. But then I found out TRIP drinks contain 120 mg of magnesium a can, as well as a bunch of other ingredients that can help you calm down, including lion's mane and Ashwaganda. They're not only delicious but they work like magic! 95% of TRIP's customers have said that they felt calmer after drinking them. They come in two new amazing new flavours: Blood Orange Rosemary and Cucumber Mint - my faves the [insert flavour]. They have no added sugar and are only 23 cals a can. I'm obsessed!
Solution Visual: Creator to camera, then after first two sentences, switch to a green screen overlay of creator in front of TRIP website with drink ingredients. Shots of creator drinking drink etc. where needed.
CTA message: If you just can't seem to de-stress, give TRIP a go and I promise you won't regret it.
CTA Visual: Creator to camera holding a can of TRIP, taking a sip at the end.
https://www.healthline.com/nutrition/magnesium-benefits
https://www.bbc.co.uk/food/articles/magnesiumrichfood_benefits
https://www.vogue.co.uk/article/magnesium-benefits
https://www.theguardian.com/wellness/2024/jan/09/magnesium-tiktok-trend-anxiety-does-it-work
https://www.forbes.com/health/supplements/magnesium-glycinate/
https://www.forbes.com/health/supplements/magnesium-benefits/
https://www.glamourmagazine.co.uk/article/magnesium-supplements-sleep-benefits
https://www.glamourmagazine.co.uk/magnesium-everything-you-need-to-know
https://www.marieclaire.co.uk/life/health-fitness/magnesium-supplements
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Heya, we're TRIP - created to share calm in the everyday chaos.
TRIP is Europe's leading CBD brand. We craft next-generation wellness products to power your lifestyle and care for your mental health. Our CBD drinks and oils are functional products that deliver calm & look, taste and feel exceptional, having won multiple Great Taste and Product of the Year awards.
We’re building a community to help people find their calm, harnessing the power of plants – happy days.
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
HUMAN AND RELATABLE
We use words that are understandable and relatable, not heavily scientific or confusing. ‘Nature’s botanicals for your body’ ‘Lightly sparkling’
POSITIVE AND UPLIFTING
We stay gently upbeat and create a sense of optimism for our community. We end sentences with positive sentiments. ‘It’s gluten-free, palm-oil free, vegan and made in the UK - Happy Days’
CASUAL AND CALMING
Our voice is rooted in helping people find calm. ‘Stress-free sipping’ ‘Go with the slow’ ‘Be kind to your mind - cheers to the weekend’ ‘Canned calm’
We balance informality and integrity to create a sense of trust and care in our community. We avoid slang but love emojis. The ones we use most frequently are and sometimes
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
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