Thriva - Personalised Blood Testing (Mars & Kirsten)
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Project Summary
The Brief
Simple face to camera testimonial/explainer showcasing our home blood test offering
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thriva.co - home blood tests. Pronounced thry-va not three-va.
can we request that you're both in the video talking through the benefits and you can order two kits using the discount code?
Video should feel natural - feel free to speak naturally with ums & uhs, minor wording variatons etc. - don't just read the script word for word.
*****FIRST OPENING HOOK: Are you frustrated with GPs just doing basic tests?
All variations to include all the following:
"Thriva’s home blood tests have been a game changer for staying on top of my health."
*****The below pop up on screen as captions with ✔️ as model says them - fast cuts between lines:
"Quick results,
Detailed health insights,
GP reports,
and trend tracking,
so I know what's ACTUALLY going on inside my body"
Overlay screen recording of going through some of the Thriva health quiz (start this at https://app.thriva.co/health-profile-survey/recommendations ) - particularly the health goals, diet and family history)
"To get started you just answer a few quick questions on the website, then it'll recommend what to test based on things like your age, health goals, diet, exercise levels, even family history"
Video cuts to box arriving through the letterbox and model collecting it, then starting to lay out the contents:
The test arrives in a couple of days, and inside the box I've got everything I need to collect a blood sample. Taking an active role in my health has never been so easy.
Model talking to camera:
I've now used Thriva for three consecutive tests. It really helps being able to see the trends in my results and the personalised report from a doctor each time helps me know where I need to focus. You can order your test today and see for yourself
Preferably have experience in health & wellness/fitness but not essential
Pronounced thry-va not three-va.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Second opening hook: Want to take the guesswork out of staying healthy?
"Thriva’s home blood tests have been a game changer for staying on top of my health."
Third opening hook: Want to take proactive control of your health?
"Thriva’s home blood tests have been a game changer for staying on top of my health."
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Our mission is to help you live healthier for longer.
It’s estimated that over 20% of our lives will be spent in poor health — diseases we can prevent are the main cause of this. But in a space overrun with misinformation and fads, it can be hard to know where to start. We want to take the guesswork out of managing your health.
With regular health checks, you can understand what’s happening inside your body, the impact your lifestyle is having, and what you can do to feel your best.
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