Makes Sense (3x Simple Direct to Camera Videos)
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Project Summary
The Brief
Video must be voiced by someone who has lost a grandparent, and there wasn’t a funeral plan in place.
Video must be shot in one location. This can be in the garden or in the home, preferably living room.
Video should have subtitle text and contain the following small print test somewhere (not hidden) "Authorised and regulated by the Financial Conduct Authority FRN: 965260"
There are 3 scripts, 1 x 90 seconds, 1 x 60 seconds & 1 x 30 seconds. 3 seperate videos should be shot.
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Please film each script individually! Should sound authentic, not overly dramatic.
[90” script]
Have you heard about Pure Cremation? They sell funeral plans – about one every nine minutes. I was amazed by that.
But it makes total sense, when you think about it. Everyone’s going to need a funeral one day. And no-one wants someone else to have to pay for their funeral, do they?
So you get a funeral plan. And Pure Cremation is the most popular funeral plan in Britain.
That makes sense too. Plans with them are more affordable than a traditional funeral.
And who wants a traditional funeral, nowadays? Sat in a church or a crematorium, with the body there? Oh no.
With Pure, when someone dies, they take them into their care and perform the cremation. And they return the ashes, in an urn, by hand.
So there’s no stress and no hidden costs. And no funeral service either, which means the family can arrange whatever they want. And whenever they want, too Something more personal. Something not rushed.
I recommend everyone get a free quote with Pure. It only takes a minute and you can see how easy and affordable it is.
And with a plan in place, your family doesn’t have to worry and you know your wishes will be respected. It just makes sense, pure and simple.
DELIVERABLES
- Raw Edit - Video 1 - 90 sec
- Final Edit - Video 1 - 90 sec
- Raw Edit - Video 2 - 60 sec
- Final Edit - Video 2- 60 sec
- Raw Edit - Video 3 - 30 sec
- Final Edit - Video 3 - 30 sec
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
[60” script]
Have you heard about Pure Cremation? They sell funeral plans – about one every nine minutes. I was amazed by that.
But it makes sense, when you think about it. Everyone’s going to need a funeral one day. And no-one wants someone else to have to pay for it.
So you have a funeral plan. And Pure Cremation is the most popular funeral plan in Britain.
That makes sense too. Plans with them are more affordable than a traditional funeral.
And who wants a traditional funeral, nowadays?
With Pure, when someone dies, they take them into their care and perform the cremation. And they return the ashes, in an urn, by hand.
So there’s no stress and no hidden costs. And no funeral service either, which means your family can arrange something more personal.
Why not get a free quote with Pure now? It only takes a minute and you can see how easy and affordable it is.
Then your family doesn’t have to worry and you know your wishes will be respected. It just makes sense, pure and simple.
[30” script]
When you think about it, everyone’s going to need a funeral one day. And no-one wants someone else to have to pay for it.
So you have a funeral plan. And Pure Cremation is the most popular funeral plan in Britain.
Plans with them are more affordable than a traditional funeral.
And who wants a traditional funeral, nowadays?
Why not get a free quote with Pure now? It only takes a minute, and you can see how easy and affordable it is to get a plan in place.
It just makes sense, pure and simple.
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Launched in 2015 Pure Cremation has grown rapidly, developing a reputation for quality care delivered by caring people. We have successfully challenged funeral industry prejudices, proving that there is a real need for simple, dignified cremations at a sensible price.
We are dedicated to providing simple, respectful cremations with hand delivery of the ashes without a funeral service, and with every stage of care carried out by our own lovely people.
Co-op Funeralcare, Aura Life, Funerals with Grace, Memoria Funerals
Caring & respectful
Co-op Funeralcare, Aura Life, Funerals with Grace, Memoria Funerals
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