Making Greens Extreme a habit!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like someone to show and explain why / how they are incorporating our greens extreme product into their everyday. We want our audience to see how easy and beneficial it is to start having our greens drink every day.
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Hook - keeping this open - we want this to catch someones attention but not feel forced at the same time
Callouts about our product (do not have to mention all):
- Rich in vitamins and minerals
- Over 41 active ingredients
- 20 different superfoods
- rich in antioxidants
- Easy to mix
- Range of delicious flavours - getting your greens never tasted so great!
Please ideally mention the following:
- Convenience - Super Greens Extreme allows you to get more greens on-the-go with zero cooking & zero waste (perfect if you don't like eating your greens)
- Health - boosting your greens intake will help improve physical, mental and wellness (please don't go into too much detail here)
CTA - what are you waiting for, try Super Greens Extreme now
Please create a script that is creative and engaging!! Most importantly, this should feel authentic!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
Who are your main competitors or any other brands you look at for inspiration?
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