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Remember to share your script or storyboard with rachel@usetwirl.com for review before filming to ensure alignment with the project's goals.

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Your script should be structured as follows: Benefits -> Problem or Opportunity -> Solution. 

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For the hook, aim for something visually unique and unexpected. Some creative ideas include:

• Lighting a regular tea bag on fire with a lighter.

• Coffee overflowing from a cup: Show this to create a visual contrast between conventional caffeine and Edensgate Calm Tea.

• Spilling tea all over papers on a desk

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Key USPs: (pick which USPs would be most suited to what you are creating) 

• Make a habit a healthy habit: Start with something relatable - most of us begin our day with a cup of tea or coffee. Encourage viewers to make a healthier choice by swapping pills for tea. Share how this simple change can lead to a healthier lifestyle.

• Relax naturally: Share how this tea helps you unwind and relieve anxiety using 100% plant-based ingredients. Speak from personal experience to convey authenticity.

• Alcohol alternative: Emphasise how Edens Gate Calm Tea offers a way to unwind and relax without the negative effects of alcohol, like hangovers.

• Reduce anxiety & stress without compromise: Mention the wide range of flavours available to cater to various taste preferences. Explain how this product can fit into anyone's daily routine.

• More than just regular Tea: Highlight how Edens Gate Calm Tea goes beyond, infusing adaptogens and vitamins for long-term health benefits. Share how this sets this product apart.

• Productive pause: Discuss how Calm Tea offers a productive pause for busy individuals during the day and helps calm racing thoughts at night. Promote it as a new bedtime ritual.

• Eco-friendly and health-conscious: Highlight the product's features, such as being GMO-free, vegan-friendly, unbleached tea bags, and 100% biodegradable.

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Finally, end your video with a strong Call to Action (CTA), encouraging viewers to take action, such as visiting Edens Gate website or making a purchase.

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Benefits -> Problem or Opportunity -> Solution (example, please don't copy this its just to help you imagine)

Starting your morning with Calm tea helps reduce anxiety. But it’s overwhelming to make sure the products used is high quality. I found this cool brand that guarantees only the highest quality tea produce without the use of pesticides, antibiotics, and GMOs. It’s called Edensgate Calm Tea go check it out.

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What You Can Say:

• General Wellbeing: You can discuss the potential benefits of Edensgate Calm Tea for general wellbeing, relaxation, sleep, stress relief, and overall health support, provided that you do not make specific medical claims.

• Personal Experiences: Feel free to share your personal experiences with other products, and how the product helped you feel….

What You Cannot Say:

• This is a CBD product, however please do not use the word CBD as Facebook/Instagram AD approval process does not like the word CBD. (Feel free to use a slight comedic approach when needing to mention CBD, for example: ‘’this product also contains that special ingredient that begins in C and ends in D, oh and there’s a B in the middle’’)

• Medical Claims: Do not make any specific medical claims about these products. This includes statements like "CBD cures X condition" or "CBD treats Y disease."

• Dosage Recommendations: Do not provide specific dosage recommendations or medical advice. Just use – e.g. “have a Calm tea bag a day”

• Avoid Mentioning Specific Conditions: Do not mention specific medical conditions or diseases in relation to CBD products.

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