Match-Cut Trend: Cleansing Splash
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Match-cut trend video, going from someone getting splashed by an amusement park ride to splashing their face in the bathroom.
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Garnier Hydrating Deep Cleanser
video centered around a funny match cut transition, from someone getting splashed to talent splashing themselves in the face with a lot of water from the sink to remove the clearly foamy cleanser from their face.
They continue to rinse their face a few times until cleanser is removed. They then show the label clearly to camera with a cheeky smile. They lean into the camera and we get a quick final results shot of their skin looking very healthy and hydrated.
Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep the tone conversational and fun!
Please do not wear any branded clothing and avoid excessive jewellery. Less is more with makeup, unless the brief specifically calls for specialty makeup looks. if possible, nails should be clean and natural looking (colour and length)
Please keep TikTok safe zones in mind. We’ve included a safe zone guide in the link section we’d like you to follow.
If brief does not include specific audio request, please include a TikTok trending sound of your choice, appropriate to brief and brand-use friendly (MUST say “original audio” in the audio link). Please provide a link to the audio you choose in your content submission.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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