Testimonial & Product Demo about Fussy Natural Deodorant
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Fussy are launching two limited edition festive scents. One called Snow Angel and the other Lost Claus, to get into the spirit of Christmas we want you to create a festive video about our new scents. Snow Angel smells like freshly spun cotton candy & Lost Claus, like which is a rich, woody scent, smells just like a crackling log fire on Christmas Eve.
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Our Limited Edition Festive Scents
Fussy are launching two limited edition festive scents. One called Snow Angel and the other Lost Claus, to get into the spirit of Christmas we want you to create a festive video about our new scents. Snow Angel smells like freshly spun cotton candy & Lost Claus, like which is a rich, woody scent, smells just like a crackling log fire on Christmas Eve.
Note: we would like you to write a short script to showcase what you plan on roughly saying in your video along with the note of the scene i.e. showcase how you'll show the opening hook. Due to operational timelines, we won't be able to supply our 2x limited edition scents, so you'll have to use 2x refills and our scent description to convey this.
Note: Christmas Themed opening work the best so how can it be clear it's a festive vibe from the out plus, always show the case with the refill in it in the first 3 seconds.
We want you to create the below alternate Opening videos talking about the new launch all should be festive themed to tie into our christmas launch.
Hook 1 Effectivness: "Finally an effective natural deodorant that smells great"
Open talking about the effectiveness of our deodorant and how it keeps you smelling fresh for 24hrs.
Hook 2 Scent: "I'm OBSESSED with Christmas and these 2 new festive scents"
Open stating you're obsessed with Christmas & how amazing these two new festive scents smell.
Hook 3 Gifting: "Gift yourself a natural deodorant"
For the opening hook we want to talk about how it's the season of gifting but now its the time to treat yourself.
Hook 4 Gifting: "Don't Give a CR*P Gift This Christmas"
Show a Sure deodorant gift set via green screen and empahsise this is the year to stop giving rubbish gifts and gift Fussy Natural deodorant instead.
Hook 5 Gifting: "Don't Give a CR*P Gift This Christmas"
Show a Lynx deodorant gift set via green screen and empahsise this is the year to stop giving rubbish gifts and gift Fussy Natural deodorant instead.
Hook 6 Gifting: "The gift that keeps on giving"
Open using Fussy on your pits and say how Fussy is the gift that keeps on giving due to it being refillable.
Hook 7 Lush: "If you're as obsessed with Lush's Snow Fairy as i am, then this is the scent for you"
State how much you love Lush's snow fairy but you've found something in even better with Fussy's new festive scent.
Hook 8 Antiperspirant: "Did you know your covering your pits with aluminium every time you use an antiperspirant?"
Open using an aerosol on your pits looking disgusted and reveal the fact antiperspirant contains aluminium.
Hook 9 Antiperspirant: "Ditch the antiperspierant this Christmas and try Fussy"
Opens with antiperpsirant on your bathroom counter and then chuck in bin.
BODY:
In the video you also need to communicate the following three messages: (please share script ahead of filming)
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every month
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
To make it easier (for everyone, due to Twirl limitations) please only upload the 9x16 'final edit' versions to Twirl, and all the other versions + raw can be shared via Google Drive.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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