HomeCooks Meals for Air Fryer
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
The goal of this ad is to showcase HomeCooks’ tasty meals that is easy to "cook (reheat)" using an air fryer.
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HomeCooks is a marketplace where food lovers can order quality ready-to-eat meals from independent chefs. It all began as a local Facebook group in London, where we brought together independent chefs and food lovers. With an overwhelming response, we grew to 30,000 members in months. Now, we deliver chef-prepared meals that combine quality, affordability, and the joy of human connection nationwide.
Key points:
We would like the creator to showcase the cooked dishes using an air fryer in a very visual and delicious way. (If you can showcase a few dishes, that would be great.)
- Show the food in a tasty way. You could show food dipping into sauce, show it drizzling, dish it out to show the juicy layers, or show the stringy cheese.
- Show your face enjoying the food.
Showcasing how easy it is to get the dish ready to eat using HomeCooks Meals - just by putting it in the air fryer for x minutes.
Explaining the reasons why you would choose HomeCooks meals? Please use your own words. Here are some key points:
- HomeCooks meals are made by independent chefs.
- HomeCooks offers over 100 dishes from 50 chefs to choose from, including your usual favourites like curry, BBQ, pizza and pasta but also has a lot of unique international dishes like tagine, chilli, bao buns and even Indonesian rendang.
- The meals are made with high-quality, fresh ingredients (no preservatives added), making them great for your everyday meal if you want to keep a healthy diet.
- New chefs and dishes are added every week, so you always have something new to try.
- HomeCooks delivers meals directly to your doorstep, so you can stock up your freezer and enjoy the meals anytime.
- Call to action - we’d love you to recommend HomeCooks using your own words, and include "get the discount".
Do's
- We would love you to show your faces enjoying the meals
- Use voice-over and add subtitles (subtitles should be visible in both 9:16 and when resize to a 1:1 format)
- Use your own words, but keep the tone casual, friendly, and warm
- Product hero shots showing off our brand
- Plating up the food in an appetising way
- Feel free to add in some sides, garnishes, and salads to make it more colourful.
- Show how easy it is to reheat the meals and that it requires no actual cooking.
- Good lighting is very important when it comes to creating high-quality content
- Using clean surfaces and backgrounds while creating content
Don'ts
- Please don't share anything that doesn't look appetising on camera.
- Try to avoid the following words:
- Frozen meals - we prefer to call our meals prepared meals rather than "frozen meals". However, you can mention to store them in the freezer.
- Fresh meals - our food is cooked fresh and then immediately frozen to keep the nutritions in, but we don't want to confuse customers with meals delivered fresh.
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HomeCooks is a marketplace where food lovers can order quality ready-to-eat meals from independent chefs. It all began as a local Facebook group in north London, where we brought together independent chefs and food lovers. With an overwhelming response, we grew to 30,000 members in months. Now, we deliver chef-prepared meals that combine quality, affordability, and the joy of human connection nationwide.
HomeCooks, with capital H and C, no gap between Home & Cooks
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Casual, friendly, warm
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