MOM SHORT - Home-workouts for moms
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Video to be shot in selfie mode on mobile you should just see head and shoulders, in natural light with clear and clutter free background. All captions should be large in Instagram bold font - see example, with just 3-5 words per line. Please provide both 1080x1080 and 1920x1080 for story + feed placements.
Model: female late 30s, early 40s.
Captions: Large reel format see example
All captions should be large in Instagram bold font - see example, with just 3-5 words per line. Please provide both 1080x1080 and 1920x1080 for story + feed placements.
Video to be shot in selfie mode on mobile you should just see head and shoulders, in natural light with clear and clutter free background.
Model: female late 30s, early 40s.
Captions: Large reel format see example.
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Script:
Opens on model talking direct to camera:
3 hooks (we want variations with each of these hooks)
Hook 1: Want a motivating workout app that brings out new workouts every day? You need to try Alexia Clark.
*FOR ALL VARIANTS: As ‘You need to try Alexia Clark’ is said Alexia app to pop up on screen (this will be sent to you), to the side of the model and showcase a workout for 2-3 seconds as model continues to talk to camera. See example screenshot.***
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Scene 2) All hooks to continue with the below script:
I’m a mom of three and thought my home workout days were over until I found Alexia. I needed flexibility to get back into exercise, now I can train at the gym or at home.
I joined for the abs challenge.. honestly, I had doubts about seeing results in just 30 days, but I was blown away by how much stronger and toned I became. These workouts are a total strength game-changer!
Sign up and see a difference in just 30 days.
Hook 2: Want a workout app with monthly challenges and proven results in just 4 weeks? You need to try Alexia Clark.
Hook 3: Want to grow a booty in just 4 weeks? You need to try Alexia Clark.
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Growth Marketing Agency
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