I Need Sales
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like you to make use of the Green Screen feature that is popular on TikTo and IG Reels to promote how popular Fussy Natural Deodorant is based on comment that people have left for us. The angle here is to be direct and honest about needing sales (i.e. dry humour style).
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
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Once selected the product will get shipped out to you.
Hook 1 - We need the sales on Facebook
Open up with a Green Screen of you showing the following Ad: https://fb.me/25Vy1Qmynrxlxg9
Note: you need to accept the Ad Preview and then navigate on your home feed i.e. scroll through a few posts to see the video appear.
State that you've created this Ad (play it for a bit) and that you've recently started at Fussy Natural Deodorant and need to make sales in order to head on Holiday. Then cut to you with the product in your hand and talking about the below 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content. Share proposed script ahead of filming, please.
Great with trending content/ high energy/ funny and a good understanding of editing, motion graphics and voiceovers.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Hook 2 - I just started at Fussy Natural Deodorant and we need sales
Open up with you talking directly to the camera (as if you're telling your friends to support and engage with your content), and state that you're looking to impress our founder and need the sales. Green Screen the following Ad:
https://www.facebook.com/ads/experience/confirmation/?experienceid=378956558084356&isresponsive=0
Note: you need to accept the Ad Preview and then navigate on your home feed i.e. scroll through a few posts to see the video appear.
Play the Ad for a bit and talk about how effective Fussy Natural Deodorant is that it just lasts too long (play into the joke), got thousands of subscribers, and even appeared on Dragons Den, Green Screen clip:
https://www.youtube.com/watch?v=zubCY1KIhps&t=5s&pp=ygUbZnVzc3kgZGVvZG9yYW50IGRyYWdvbnMgZGVu
Again play clips of our Dragons Den footage for a bit. During the talking points about how effective the deodorant is and it appearing on Dragons Den, showcase the product and mention the below 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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