Video for Beco's hypoallergenic dog food
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd love a video that tells the story of how Beco's Wild Boar hypoallergenic kibble has been a game-changer for your dogs' allergies. If your dog actually does chew their feet, which is our intended hook & angle (a frequent issue), then all the better!
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Our Wild boar kibble is a premium dog food, perfect for dogs with common allergies and intolerances to things like beef and chicken. This is because it uses a single-source protein that is not commonly found in dog food. It's a grain-free recipe and is filled with freshly prepared boar, vegetables and superfoods. Nothing artificial. All our ingredients are cooked at low temperatures to maximise digestibility to lock in their flavour and nutrients. More details can be found here: https://www.becopets.com/products/dry-dog-food-wild-boar?collection=
Hook: My dog used to chew their feet and it drove me CRAZY, and I was shocked when I found out the reason why…
(dog name) was just allergic to her/his food!
I found out that choosing a food with less commonly fed proteins is best for dogs with allergies.
So when I saw that Beco’s grain free kibble is filled with fresh prepared boar and superfoods with nothing artificial that could irritate (dogs name), I decided to give it a go.
Since then, I’ve seen SUCH a change in (dogs name). Both me AND her/him can finally sleep through the night without being woken up by chewing noises, and she is less irritable and back to her happy self again.
If you want to start somewhere to stop feet chewing, you have GOT to try this kibble first.
This is a guide, please don't feel the need to say this word for word verbatim, you can paraphrase to suit you, but following this story structure. We'd love lots of cute dog clips included, as well as clearly showing the packaging. A reference of an previous ad has been included in the inspiration
We do not need this creator to be specialised within Pet, but they need to have a healthy looking dog - if they have had genuine prior experiences with allergies/they can capture footage of the dog scratching it's paws, then that is a bonus!
We encourage creators from all spaces especially home & living, food & beverage and health & wellness.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Start with a different hook: (Problem - solution angle, instead).
Hook: If your dog drives you crazy by chewing their feet, I think I MIGHT have found us the solution.
Continue with: My dog used to chew her feet and I didn’t know how to stop her. Then i was shocked when I realised I was feeding her the wrong food…
Carry on as per the original brief.
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Beco is a sustainable pet brand in the UK, born in 2009 with a mission to reduce the impact of owning a pet by making the best possible products for dogs, whilst doing as little harm to the planet as possible. We’re a certified B Corp and climate neutral, and donate 1% of every sale to environmental and social causes. Our brand values:
Striving for sustainability: Always searching for new ways to reduce the environmental impact of pets
Quality matters: Striving to source the best materials and ingredients that have as little impact on the planet, whilst remaining top quality for us and our dogs. This includes using free-range proteins, fresh vegetables and superfoods in our recipes as well as sourcing local ingredients and materials.
Always innovating: Constantly challenging ourselves to find better processes, materials and ingredients, to improve our products.
Transparency: We’re open about the way we do things - we measure our impact, share our targets and show what goes on behind the scenes, inviting our community to ask questions and hold us accountable.
Inspired by dogs: Pets and the planet are at the forefront of our minds when we’re creating products. Dogs bring daily adventure into our lives and help us reconnect with the planet.
We call ourselves Beco, not Beco Pets. Short and simple.
Our name is pronounced “Bee-co”
No greenwashing jargon such as ‘eco’, ‘eco-friendly’.
Competitors: Forthglade, Scrumbles, Butternut Box, Pooch & Mutt, Lily’s Kitchen, Denzel’s, Anco Treats
Inspiration (Dog brands) : Zee Dog, WildOne, Bocce’s Bakery,
Inspiration (Non-dog brands): ACAI Outdoor wear, Finisterre, Ocean Bottle, Trip Drinks
Our tone of voice is friendly, fun, and frank. Our language is easy to understand and approachable, while still being professional and knowledgeable. Here are some key characteristics of our tone of voice:
- Friendly: We use a conversational tone of voice that is warm and friendly. We aim to make our customers feel comfortable and engaged when they read our content. We also understand the needs and concerns of pet owners and use an empathetic tone of voice to address them. We acknowledge the challenges of pet ownership and provide solutions that are practical and a more sustainable option.
- Fun: Our tone of voice is engaging and upbeat, using language that is positive and enthusiastic. We want to inspire and motivate our customers to make more sustainable choices for their pets with our products.
- Frank: We provide a lot of information about our products, materials, and sustainability efforts. We use a clear and concise tone of voice to explain complex concepts in an accessible way. As well as being frank, we’re trustworthy and authentic, reflecting our commitment to sustainability and animal welfare. We use evidence-based information and data to support our claims and provide transparent information about our products.
Overall, our tone of voice reflects our brand values and commitment to sustainability and animal welfare.
We want to communicate in a way that is informative but casual. We meet people on their level and provide communications that can be trusted, making sure our customers know that we have their best interests at heart.
Competitors: Forthglade, Scrumbles, Butternut Box, Pooch & Mutt, Lily’s Kitchen, Denzel’s, Anco Treats
Inspiration (Dog brands) : Zee Dog, WildOne, Bocce’s Bakery,
Inspiration (Non-dog brands): ACAI Outdoor wear, Finisterre, Ocean Bottle, Trip Drinks
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