Club Tour - Come Train At Our Clubs
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking for authentic ‘club tour videos’ that communicate what it’s like to be a Third Space member or to come and train at our clubs.
Your priority should be to position Third Space as a ‘luxury lifestyle choice’. Primarily by showing off the beautiful spaces. We are open to how you would like to convey that message, with a voiceover or without. No speaking directly to camera.
Our recovery areas (pools, saunas, steam rooms, hydrotherapy pools, cold plunge pools) perform particularly well for us on both paid & organic channels.
We prefer quite quick paced content with lots of transitions. It allows us to show off more spaces as our clubs are quite large and we have lots to show.
Music should be 'house'. Please check out our Reels for references. https://www.instagram.com/thirdspacelondon/
MUST be based in London and able to travel to one of the following locations. In your application; share which is closest to you:
- Tower Bridge
- Wimbledon
- Mayfair
- Canary Wharf
- City
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Third Space are London’s luxury health clubs; individual in style, bound by a common philosophy: to be the Third Space for our members, inspiring them to be their personal best.
We are more than just a gym, our central London health clubs redefine luxury fitness.
We have a huge timetable of inspiring classes, led by the best instructors in London. All included in your membership.
MUST be able to travel to one of the following locations. In your application; share which is closest to you:
- Tower Bridge
- Wimbledon
- Mayfair
- Canary Wharf
- City
The videos should feel like organic UGC about the experience with the club. It should not feel too promotional.
Example Hooks (pick whats best for you!): This is not you're ordinary gym / I'll never go to another gym again / Third Space just ruined all other gyms for me / I tried London's most luxury gym
Suggested Story / Scenes: (open to your creativity!)
- Scene 1: Enter club + concierge area
- Scene 2: Getting ready in our beautiful changing rooms
- Scene 3: Various gym floor or class scenes
- Scene 4: Various recovery areas (pools, saunas, steam rooms, hydrotherapy pools, cold plunge pools)
- Scene 5: Exiting club with post-workout snacks or shake from our Natural Fitness Food cafe
Example CTAs: Swipe up to take a tour / experience Third Space for yourself / Try Third Space & thank me later
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Should have a voiceover, but ensure there are captions to call out key points to that viewers can follow along if watching without audio.
Creators should already live a healthy and active lifestyle. We believe in #trainingforlife. The production value / visual quality of their content is a priority for us. This is necessary to allign with our luxury branding. Creators should be Londoners, we're a local, not global brand. We're appealing to a highly affluent and discerning audience, the creator should be able to connect with these individuals.
DO:
- Edit. Concise feels confident.
- Focus on the customer. What do they get, why is it good?
- Emphasise Third Space values (Positive fitness philosophy; best-in-class; club not gym; personal; London)
- Make it fun. The club should be exciting. Make it fresh, different & inspiring.
DON'T:
- Ramble. Don’t use two words where one will do.
- Overshare or oversell. Too much excitement is suspicious.
- Lose style. Too Many Initial Caps or !!! looks like an excited teenager.
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EDITING REQUIREMENTS:
DO
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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Third Space are London’s luxury health clubs; individual in style, bound by a common philosophy: to be the Third Space for our members, inspiring them to be their personal best.
Our central London health clubs redefine luxury fitness.
We want people to move better, feel better, perform better. #TRAININGFORLIFE
Third Space DOs & DON'Ts
DO:
- Edit. Concise feels confident.
- Focus on the customer. What do they get, why is it good?
- Emphasise Third Space values (Positive fitness philosophy; best-in-class; club not gym; personal; London)
- Make it fun. The club should be exciting. Make it fresh, different & inspiring.
DON'T:
- Ramble. Don’t use two words where one will do.
- Overshare or oversell. Too much excitement is suspicious.
- Lose style. Too Many Initial Caps or !!! looks like an excited teenager.
Equinox
Third Space is different and so is our voice...
We are: BEST-IN-CLASS.
Clear about what makes us great: craft, skill, value, meaning and depth. Well researched,
correct vocabulary. Simple feels confident and helpful.
We have a: POSITIVE FITNESS PHILOSOPHY
No clichés, guilt or shame. #trainingforlife
We are: PERSONAL
Focus on customer benefits. Emphasise the bespoke, from design to customer relations.
We are a: CLUB, NOT A GYM
Club not gym: world-class training spaces, spa, sports-medical, nutrition, inspiration for a broad range of interests and ambitions. Broader lifestyle awareness. Plugged in to life outside the gym.
We are: LONDON
Local not tourist. Homegrown & proud.
Equinox
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