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Project Summary

Project Name
Dr. Wolff's V-san Lactic Acid - To Treat Vaginal Infections
Brand
Dr. Wolff Group UK Ltd
Brand
Website
Compensation for this project
$150
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We would love for you to share your experience of dealing with vaginal infections like thrush and BV, discussing the immediate relief from symptoms like itching, unpleasant smell, abnormal discharge, and discomfort you’ve felt after you discovered Dr. Wolff’s V-san Lactic Acid and describe the positive changes you’ve experienced. Highlight key claims and product benefits. 

Please use a hook that will catch the viewers’ attention. We’d love for you to present V-san Lactic Acid in an upbeat and enthusiastic tone. We encourage you to be creative and authentic. Feel free to use fast-paced transitions and B-roll scenes.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Show product – Link or explain the product/service briefly

  • 75% of UK women experience Thrush or BV infections! Symptoms often include itching/irritation, unpleasant smell, abnormal discharge, burning. *
  • Dr. Wolff’s V-san is a female intimate health care brand from Germany whose mission is to support women suffering from intimate health problems at every stage in life. V-san Lactic Acid are vaginal pessaries with natural ingredients that provide quick and effective relief to treat and prevent Thrush and BV infections. 

Dr. Wolff’s V-san Lactic Acid

Dr. Wolff's V-san Lactic Acid helps stabilise vaginal pH levels and strengthens the vaginal flora, providing a natural defense against infections like thrush and bacterial vaginosis (BV). 

  • HELPS TO TREAT VAGINAL INFECTIONS Dr Wolff’s V-san Lactic Acid maintains and restores natural vaginal ph-levels and helps women with predisposition to vaginal infections like bacterial vaginosis.
  • QUICK AND EFFECTIVE acidifies the vaginal environment, at the same time balances it to the natural pH level in the vagina after your period, sex or pregnancy. 
  • DAILY VAGINAL HEALTH Dr Wolff’s V-san Lactic Acid contributes to vaginal health and helps to provide natural protection against vaginal infections such as Thrush and BV. 
  • ALSO DURING PREGNANCY OR BREASTFEEDING The Dr Wolff’s V-san Lactic Acid pessaries can also be used during pregnancy and while breastfeeding and is also safe for long-term use.
  • EASY-TO-USE: Insert one pessary as deep in the vagina as possible in the evening before going to bed. The pessary is easier to insert if it is first moistened under running water.

Application: 

  • Insert a vaginal pessary into the vagina in the evening before going to bed
  • Can be used regularly (e.g. after menstruation or after sex
  • The duration of use is generally 5-7 days

Amazon product link: https://www.amazon.co.uk/Dr-Wolffs-V-san-Prevention-Hormone-Free/dp/B0CWH1M27N/ref=sr11?crid=2ZJT3Y6RWIV7Y&dib=eyJ2IjoiMSJ9.taESIT4wuVEXBMerBY-qmw-Kd86UwrJFLe9l6TaqHQrbc3KHRH70vAsOs-G0HD9SNpZ9FOhdoUwsRnrs6Sw.I1UOFzwAPefmaMZ5UCESa9NVuZUgANnu5LCj4o3MCs&dib_tag=se&keywords=lactic+acid+v-san&qid=1718958443&s=drugstore&sprefix=lactic+acid+v-san%2Cdrugstore%2C64&sr=1-1

Main Concept
Script/Description of Scenes

Please write a script that is natural and authentic to you. Make sure to include all the necessary elements below :)

Concept:

Start off with strong hook that fits to your storyline. Please use the following hooks:

Hook #1 Route – Treat: 

  • Are you experiencing itching and odour down there? It might Thrush or BV! 

Body

Followed by your experience with Thrush or BV and symptoms you experienced, itching, unpleasant smell down there, discharge and how it made you feel (uncomfortable, embarrassed). Then move on to explain how Dr. Wolff’s V-san Lactic Acid has helped you. 

Explain how Dr. Wolff’s V-san Lactic Acid has provided quick and effective treatment for your symptoms. Now that you use them regularly,you don’t have to worry about the vaginal infection coming back. The lactic acid stabilises your pH level and ensures a balanced vaginal flora to fight against vaginal infections. Explain the product and why you love you using it. PLEASE MAKE SURE TO INCLUDE 2-3 KEY CLAIMS AND PRODUCT BENEFITS TO SUPPORT THIS. Please mention the relevant claims and benefits as listed below: 

Key Claims: 

• Treats vaginal infections and prevents them from coming back

• Relieves symptoms of itching, burning, unpleasant discharge and odour

• Quickly and effectively balances pH levels to promote a healthy vaginal flora

Key Benefits:

• Say goodbye to using antibiotics and antifungals 

• Instant relief after the first use

• Simply use after menstruation, sex or after taking antibiotics to prevent an infection from happening in the first place 

For the final scene of the video, showing yourself to the camera, hold the product and say how much you would recommend Dr. Wolff’s V-san to anyone experiencing Thrush or BV. End video with a strong CTA. 

CTA #1:

• This is hands down the best treatment I’ve used for vaginal infections. I never have to worry about irritation and unpleasant smell again! Try Dr. Wolff’s V-san Lactic Acid now on Amazon!  

PLEASE ADD B-ROLL SCENES AT THE END OF VIDEO (we will edit these for you) – FOR EXAMPLE: 

  1. Smiling into the camera, holding V-san Lactic Acid box
  2. Showing hands only – holding the box and taking out the pessaries to show in front of a nice clean background 
  3. Holding the pessaries in your hand to the camera against nice background (could also show yourself or just hands)
  4. Have the V-san box in your drawer and film yourself opening the drawer and pulling out the pessaries (see Regina UGC video as example)
Additional information

DO

  • Please film in natural bright light
  • Send the Raw content
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook # 2: I finally don’t have to worry about itching and smell down there, thanks to this pessary! 

CTA #2: Don’t suffer any longer! Simply treat your infection with Dr. Wolff’ V-san Lactic Acid, it’s available now on Amazon!

3rd Variation
About the client
Name
Dr. Wolff Group UK Ltd
Pronunciation
Social Media
Category
Beauty/Cosmetics
About

Dr. Wolff is a family-owned business based in Bielefeld, Germany with over 800 employees. As a mid-sized company, we are market leaders in our niche and compete with the big corporations globally in the areas of cosmetics, beauty, and pharmaceuticals. For this, we have to be different – really different. We dare to tackle taboo topics that no one else dares to talk about. Whether it is hair loss, menopause, vaginal dryness, dry skin or cavities. We are the problem solvers from Germany and are now active in over 60 countries.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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