Weight Loss - 2023 me and 2024 me
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like to demonstrate that showing the potential change in people's live if they stick to their 2024 resolutions is more impactful than telling them. In this ad, the creator would show images or clips of themselves last year vs now to portray an improvement in energy, motivation, confidence etc.
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Hook 1: This was me in 2023 (play over image or clip of them tired doing a boring activity) and this is me now in 2024 - (play over image or clip of them active for a run/playing with kid, laughing with friends etc)
Rough script guide: I'm way more active - feel like I have more energy to play with my kids, go out with my husband etc. My drive to become healthier was really helped by Voy - could not thank them enough
CTA: There's no better time to try it for yourself because they have a 25% off for new joiners in 2024!
The desired creator should be someone sincere, positive and upbeat with high quality videos
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Hook 2: This is my 2024, (play over image or clip of them active for a run/playing with kid, laughing with friends etc) but I wasn't always like this, here's what I was like in 2023 (play over image or clip of them tired doing a boring activity)
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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