German Direct to camera testimonial ad for Photobook brand Popsa - female creators
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking for experienced direct-to-camera UGC creators to help recreate an ad that was produced in America into German.
The edit will position a Popsa Photobook as the solution to all the photos you don’t do anything with that are sat on your phone in the form of a D2C user testimonial. You will be required to make a book of your photos (with support from the team at Popsa) documenting a holiday/vacation.
All these shots will require direct to camera speaking whilst holding and presenting your Photobook to camera and some app footage of you making the book.
.svg)
.svg)
Who are Popsa?
The easiest way to print your memories.
Popsa is an award winning app with a simple mission – to make it quick and easy for people to preserve their most cherished memories.
We sell Photobooks and we make creating them easy. Other brands make the process complicated and confusing, we make it accessible and intuitive.
No design experience needed to make something that looks great - just select photos straight from your phone and we do all the work for you creating the best layout for your photos. Before Popsa, it took on average two hours to make a photobook. And now? Our super speedy app has cut that average down to just five minutes.
The brief: https://docs.google.com/presentation/d/19mmc0CThjM3fdBZ2FNThphAzj8L39SBpl8-OI-89cjo/edit?usp=sharing
The script: ““All diese Fotos auf dem Handy, und immer die Frage, was man damit machen soll
Das hier sind Bilder von unserer letzten Reise nach [insert location] und es war so einfach sie drucken zu lassen.
Du musst dir nur die Popsa-App herunterladen, alle Bilder auswählen, die dir gefallen und Popsa erstellt das Layout für dich.
Die Qualität ist sogar noch besser, als ich erwartet hatte. Die Fotos werden auf dieses wirklich schöne Hochglanzpapier gedruckt… und es ist eine tolle Möglichkeit, all deine Reisefotos in ein wunderschönes Andenken zu verwandeln.
Popsa ist mit Abstand die einfachste Plattform für Drucke, die ich bisher verwendet habe. Ich kann Popsa definitiv empfehlen.”
The reference video: https://www.dropbox.com/scl/fi/br0gbiz9caubs4l73kap7/Ad-Creative-1-V2-9x16.mp4?rlkey=hc7ugu5vd3vg8c2ldycetw8qe&dl=0
Must be a German speaker.
You will need to produce a travel focused photobook and be comfortable showing the photos printed on camera
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
.svg)
Popsa is an award winning app that makes it quick and easy to print your most cherished memories. We know most people don’t have the time, or patience to design beautiful photobooks, which is why our app – with its clever behind-the-scenes tech – does the hard work for you. Before Popsa, it took on average two hours to make a photobook. And now? Our super speedy app has cut that average down to just five minutes. Design like a professional with automatic layouts, customise effortlessly with text and colour, & see your designs before you buy with our clever 3D preview. Popsa’s marketing is all about authentic stories, told by real people. When it comes to selling our product we believe in the power of a real person, telling their unique story, through their own photos. We want to encourage people to reflect and process life through photos. On a deeper level, you’re processing what you’ve done and where you’ve been – strengthening your sense of self and your relationships with others.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
Casual and authentic. The content shouldn't feel over the top or too salesy. It should feel as if we are seeing a real person endorse Popsa.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.