Pooch & Mutt Dental Stick Advent Calendar - Aesthetic
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Increase brand awareness, engagement, and sales of the limited edition Pooch & Mutt Dental Stick Christmas Advent Calendar for dogs. This is one of a kind product and the video should give off a luxury aesthetically pleasing feel.
.svg)
.svg)
A premium dog Dental Stick Advent Calendar, with four delightful flavours behind the doors - The first of its kind! Each of the 24 doors include an individually wrapped dental stick for pooches to gnaw on. And it's a game of dental stick roulette - what flavour will be behind the door? Will it be Limited Edition Cheese Fondue, Peanut Butter, Turkey & Hemp or Spirulina & Mint? All we know is, this is the health-ski-est countdown to Christmas we've ever seen!
Product Link: https://www.poochandmutt.co.uk/products/dental-sticks-advent-calendar
This is a fairly loose brief we want you to be creative and authentic with it. If chosen, please share your hook idea and scripts with Rachel!
- This is a premium product we want you to call out as limited edition and one of a kind.
- Please show the dogs excitement for each dental stick
- Clearly do an unboxing and showcase the premium features
- Please add Christmas props and decoration where possible!
The emphasis here is on the luxury and uniqueness of the product, appealing to viewers who want to give their dogs the very best.
Common key callouts for all of them are: (Not essential to mention!)
- 24 dental sticks include 4 flavours
- Protects Teeth and gums
- Contains SHMP to help prevent tartar formation
- Vet Approved
• Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
• Showcase a happy excited dog with a lot of movement and energy where possible.
• Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
• Voiceover/Text to speech to be very enthusiastic.
• Please film in natural light and in high-res and no blurry footage.
• Add engaging captions (not word for word transcript) to your video and remember to submit the version without!
• Keep it lively and energetic - we want to encourage the audience!
• Please don't sound like you're reading off a script.
• When writing the brand name in captions use 'Pooch & Mutt'.
• Share your storyboard with Rachel prior to filming
• Please ensure music used in videos are cleared for commercial use
.svg)
We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.