Crate Training
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Please use this brief as a guide and feel free to change any of the copy or structure that you see fit! You are the creator and we trust you to adapt this in any way you see fit!
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Ideally keep to 30-45 seconds please. If you plan to deviate from the script, please send us your version of the script/storyboard below ahead of filming!
Puppies are very much like small babies, broken sleep and crying included, and I don’t mean the puppy!
For weeks I just could not master my puppy’s crate training, I tried so many different trainers and apps, but we were getting absolutely nowhere and I didn’t know where to turn to next! I was feeling so lost and overwhelmed with training. I didn’t know where to start and I was worried I was not being the best puppy parent for (x). So, I spoke to a few friends who put me in the path of Zigzag, boy did I need that!
(THEN GO INTO EXPLAIN WHAT ZIGZAG IS AND HAVE A LESSON OF THEM USING THE CRATE AND TRAINING THEIR PUP HOW TO USE IT)
Now I sleep like a baby, and have built a happier relationship with my little furbaby as a result…so why not end your sleepless nights and download Zigzag today!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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