DE | DMRE saving you time
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like a short video on how our diet meal replacement helps you save time on busy mornings and how this would allow you more time to do other things before work. Ideally someone with an active lifestyle that has a busy working schedule and is trying to juggle being active and work commitments.
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https://de.theproteinworks.com/diet-meal-replacement-extreme
Please don't use this as an exact script:
Mention how Diet meal replacement extreme fits into your busy lifestyle and helps you save time
allows you to have more time for extra things before work e.g., morning run or long commute
emphasis on how this products is a nutritious and convenient meal replacement option that allows you get the nutrients you need without skipping any meals.
high in protein
26 essential vitamins and minerals
Please see the product page for further callouts
Please DO NOT mention that diet meal replacement extreme to build/gain muscle or gives you energy.
Please create a script that is natural and authentic to you! For visual guide, please refer to the inspo videos. MUST BE IN GERMn
Needs to speak German please :)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
Who are your main competitors or any other brands you look at for inspiration?
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