Fertility Support - Product Education Video
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are seeking UGC videos focused on product education to be featured across all our platforms but mainly on the product description pages of our Amazon listings. Our aim is to empower our customers with knowledge about our products, differentiating them from competitors. We want customers to trust that Pink Stork can support them through the challenges of motherhood. Our audience is women between 25-40 who are trying to conceive, pregnant, postpartum, nursing, or focused on their wellness.
While the primary focus should be on product education, we encourage creators to add personal insights:Share your experiences with the product, highlighting what you loved and how it made you feel. You could also mention our customer obsession focus, that we are providing hope and solutions to women with trusted products, or that we are women-owned and run so we deeply understand women's bodies.
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Trying to conceive can be stressful - but we have what you need to prepare your body and support reproductive wellness. https://pinkstork.com/products/fertility-support?pos=1&sid=144816027&_ss=r
Please create a script that is natural and authentic to you! Share this with us ahead of filming :)
- Highlight key product ingredients
- Explain the benefits of each individual product and how the product contributes to your overall wellness goals
Key Points to Include (choose what relates to you and the others can pop up via caption if necessary)
- Fertility Support: No GMOs, gluten, dairy, soy
- 17 vitamins and nutrients PLUS a proprietary conception support blend
- Supports hormone balance for conception with vitex (chaste tree berry), inositol, ashwagandha, and zinc
- Targeted nutrients for ovulation, follicle health, ovarian health, and egg quality
- White UV protected bottle to protect vitamin quality
- Only 2 small capsules daily
- Each bottle contains a heart shaped ScentCert, so the supplements smell and taste great
- Third party tested, cGMP certified
- Supports your body’s natural fertility
- Encourage hormone health
- Aids in healthy and regular ovulation
- Supports healthy conception and cycle regularity support
- Supports ovarian function and egg quality
End with a CTA
Pink Stork is a women’s wellness brand dedicated to supporting women on their journey to and through motherhood. Our products cater to those trying to conceive, pregnant, postpartum, or nursing. We sell an array of products such as supplements, sweets, teas, topicals, and more so there is something for everyone. As a woman-owned and operated company, our mission is to provide hope and support to women at every stage of their motherhood journey.
- Our brand is characterized by bright and colorful aesthetics
- Content should be uplifting, empowering, and hopeful.
- Videos must be brightly lit, with no filters applied.
- Product visibility and readability are crucial, so feature the product within the first 5-10 seconds of the video.
- Any text included should be large enough for mobile device readability, preferably using dark pink text (hex code #E1228E) with a white background for clear contrast
- All statements must be in compliance with FTC regulations.
- Please use terms like “supports” rather than “heals,” “cures,” etc.
- Explain how the product fits into your everyday routine (ex: show yourself using the products at the gym, before meals, on the go, on the beach, etc.)
- Highlight key product ingredients
- Explain the benefits of each individual product and how the product contributes to your overall wellness goals
- Clearly show the label/packaging for brand awareness
- Shoot with vibrant, bright, natural-feeling lighting
- Upload in high resolution
- Ensure the backdrops for the video is clean, without mess/clutter
- Ensure nails are clean, without chips, aren’t excessively long, etc. If painted, nail polish should be light colored or bright
- Let your personality shine through!
Don’t:
- Overly edit pictures or videos
- Use excessive/unnatural filters or colored presets
- Include other brand logos or competitor products
- Send dark, poorly lit videos
- Include any material of a political nature in photos
- Add music or sound in the background
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What we do: At Pink Stork, we're all about women's wellness, especially during those special times in a woman's life. Our brand is dedicated to supporting women throughout their fertility, pregnancy, postpartum, and nursing journeys. We provide a wide range of carefully crafted wellness products that are designed to cater to the unique needs of expectant and new mothers.
We are more than just vitamins and supplements for women's health. Our purpose is to provide hope and support to women as they navigate their journey to motherhood. Customer Obsession is our number one core value and drives everything we do. We are obsessed with your success and so happy to be part of your journey!
Founder+CEO: Pink Stork Founder and CEO, Amy Suzanne has seen it all. Her path to motherhood was filled with obstacles, including an infertility diagnosis, severe morning sickness, and a deathbed scare, all with military deployments complicating these challenges.
As a mother of six, including one with Down syndrome, Amy is passionate about cultivating a business that is women-owned and run, where women, especially mothers, steer the course of the company.
Pink Stork is a women’s wellness brand dedicated to supporting women on their journey to and through motherhood. Our products cater to those trying to conceive, pregnant, postpartum, or nursing. We sell an array of products such as supplements, sweets, teas, topicals, and more so there is something for everyone. As a woman-owned and operated company, our mission is to provide hope and support to women at every stage of their motherhood journey.
- Our brand is characterized by bright and colorful aesthetics
- Content should be uplifting, empowering, and hopeful.
- Videos must be brightly lit, with no filters applied.
- Product visibility and readability are crucial, so feature the product within the first 5-10 seconds of the video.
- Any text included should be large enough for mobile device readability, preferably using dark pink text (hex code #E1228E) with a white background for clear contrast
- All statements must be in compliance with FTC regulations.
- Please use terms like “supports” rather than “heals,” “cures,” etc.
- Explain how the product fits into your everyday routine (ex: show yourself using the products at the gym, before meals, on the go, on the beach, etc.)
- Highlight key product ingredients
- Explain the benefits of each individual product and how the product contributes to your overall wellness goals
- Clearly show the label/packaging for brand awareness
- Shoot with vibrant, bright, natural-feeling lighting
- Upload in high resolution
- Ensure the backdrops for the video is clean, without mess/clutter
- Ensure nails are clean, without chips, aren’t excessively long, etc. If painted, nail polish should be light colored or bright
- Let your personality shine through!
Don’t:
- Overly edit pictures or videos
- Use excessive/unnatural filters or colored presets
- Include other brand logos or competitor products
- Send dark, poorly lit videos
- Include any material of a political nature in photos
- Add music or sound in the background
Ritual, Olly
Pink Stork communicates in a friendly, understanding, and relatable way. While still staying professional and educational, we want our content to speak to all women in all life stages appropriately.
Ritual, Olly
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