First Impressions - Q+A Peptide SPF 50 Anti-Ageing Daily Sunscreen
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video showing honest first impressions of the new Q+A Peptide SPF 50, with a focus on being suitable for mature skin.
Please share examples of previous high aesthetic content :)
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Peptide SPF 50 Anti-Ageing Daily Sunscreen.
Shield your skin from the damaging effects of the sun with this lightweight, non-sticky daily sunscreen. Infused with collagen-boosting Pre-Peptides and brightening Adzuki Beans, this hybrid mineral formula not only offers broad-spectrum protection against UVA and UVB rays but also promotes a rejuvenated, youthful and supple complexion. When absorbed, expect minimal white cast and a protected, hydrated and radiant complexion.
https://www.qandaskin.com/products/peptide-anti-ageing-daily-sunscreen-spf50?variant=40895239684185
Requirements:
• Brand name is pronounced ‘Q and A’
• Film in bright, natural lighting
• Film in a home setting, i.e. bathroom, bedroom or other clean space.
• Shoot in high resolution for enhanced video quality
• Video must clearly show application to face.
• First impressions should be honest, but guided by the key messaging below.
• ‘Chatty, get ready with me’ style of content.
• Script can be adapted to suit tone of voice of creator, as long as key messaging is covered
• Film on camera app (on mobile device)
Key Messaging:
• SPF 50 protection
• An ingredient-led formula.
• Best suited to mature skin types
• Broad spectrum protection (UVA UVB SPF 50)
• Absorbs into skin leaving minimal/no white-cast
• Non-greasy and light weight, works well under make-up.
• Helps to brighten complexion
• Anti-ageing benefits, such as boosted collagen production and improved skin firmness.
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Please make it sound natural to you!
Script:
Scene 1–Friendly intro (could hold product and wave, must feel natural). Show the product to the camera.
Script suggestion - ‘Today I’m trying Q+A’s new Peptide Daily Sunscreen. There are three ingredient-led SPF 50’s in the range, I’m going to be using the Peptide product as it has anti-ageing benefits and is most suited to mature skin’.
Scene 2 – Focused on packaging. Comment on bright colours, information on front of pack and anything else you like about the packaging. Comment on the protection level (SPF 50, Broad Spectrum UVA + UVB) and the fact it’s dermatologically tested.
Scene 3 – Focus on ingredients. Script suggestion, ‘This formula is infused with collagen-boosting Pre-Peptides and brightening Adzuki Beans, these are the hero ingredients that give your skin that anti-ageing boost, along with a youthful and radiant glow.’
– This can be rephrased slightly to sound more natural.
Scene 4 – Focused on application, with product being applied directly to skin. Comment on how it absorbs. Focused on texture, showing product being pumped onto hand. Comment on the texture of the product e.g. lightweight, breathable, fragrance-free. Start to work product into skin.
Scene 5 – Summarise your thoughts on the product e.g. I’m so impressed with this Sunscreen! The thing I love the most is…
e.g I’ll definitely be adding this to my daily regime
Age: 20+
Skin Type: Normal skin – Healthy and radiant
Ethnicity: Any
Location: UK based
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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