Hair Loss Sketch - Father & Son
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like an ad created which is centred around the effectiveness of hair loss treatments which is funny and entertaining but whilst spiking interest in MANUAL / Hair loss treatments.
We were thinking that an amusing sketch could be between a Father and their Son, where the father spots the sons hair loss and talks to the son about hair loss, its natural, it happens to everyone but there are solutions our there, this is when MANUAL can be introduced. Or it could be the son talking to their father 'Dad did you know that you didn't actually have to lose all your hair'.
Ultimately its up to the creator as theres lots of ways to go about this but we like this angle and think it could be entertaining and funny.
Please can you leave enough space at the top & bottom of the composition, we can then crop it down to 4x5.
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If the concept allows for it, please introduce the product into the creative. https://hello.manual.co/a/social/hair-loss-tt-v3 > TikTok specific landing page. https://www.manual.co/hair-loss > Our hair loss category page
Hook > Up to creator depending on the storyline
Script > Same as above, up to creator. When / if you refer to the product you can refer to it as:
• Manual’s hair loss treatment
• Manual’s minoxidil spray
• Minoxidil spray
• Spray hair loss treatment
When mentioning MANUAL hair loss plans please select from a range of these USPs:
- Convinced by the customer testimonials which you saw on the website
- Treatment plans are effective in 9/10 men and are backed by scientific studies
- Out of all the brands you saw, they were the only one rated excellent on Trustpilot and they had the most reviews too
- When showing and describing Minoxidil, mention that the treatment works by increasing blood flow to your hair follicles, leading to improved hair density, and thicker, healthier-looking hair.
CTA > Mention 50% off your hair loss plan
Tone of Voice: Engaging, warm, trustworthy, charismatic, should feel like your friend
Also with showing one of the products, when/if they show the 'Minoxidil' product, can they make sure that they don't show the 5% part of the product name within the video, it can lead to TikTok policy issues
DO
- please film in natural bright light
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively, energetic and funny - we want to encourage the audience!
- Shoot high-res
DON'T
- don't sound like you're reading off a script
- DO NOT film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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