HOLY UGC: Use Case
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a fast cut unboxing style video for paid ads.
The products are as follows: HOLY Energy Starter Pack
Videos should communicate the benefits of HOLY (education) and highlight the discount we have on the HOLY starter packs. (full scripts provided below)
For more product info check out our slide deck: https://www.canva.com/design/DAF65Uve9VI/672PWyECoE2DL_eGl3-v0Q/edit
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HOLY Energy® is your tasty and healthier alternative to conventional energy drinks - without sugar, without taurine and without artificial flavourings. Instead, HOLY Energy® offers you a fruity, intense flavour paired with a long-lasting energy boost thanks to NewCaff® and many other functional ingredients. And with less than 20 calories per serving.
You're encouraged to take creative liberty while sticking to the key points / theme of the script.
Preface: Please go careful when removing trial boxes from the housing in main box as this can be fragile and we’ve had some instances where it has ripped. This doesn’t affect the product in any way just the presentation.
NOTE: To film HOLY Energy starter pack - Please remove Iced Tea and Hydration packs from larger box.
Contents of box should include: Shaker, HOLY Energy sample box
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Hook:
Gesture as if inviting the viewer into a special group. Show images of gamers, students, and professionals—depicting the diverse community that enjoys HOLY Energy. Available here: https://drive.google.com/drive/folders/1KsdAAJ6Zjnbov_g7Z1cJSw9KG8L-Xl60
”Welcome to the Squad. where a group of gamers, students, and straight up grinders — share a secret weapon: HOLY Energy!
(slam HOLY Energy into shot)
Education:
(Start with a surprised look, as if you've just discovered something incredible. Use a shaker with HOLY Energy, to visually engage audience - setting can be at the computer playing a game or working hard)
"It just hits different, delivering that razor-sharp focus I need to get me through the day!
But what's the secret?
A carefully crafted blend of natural caffeine, vitamins, and nootropics, all packed into a delicious, guilt-free beverage.
(prepare the drink and taste it)
HOLY Energy feels like a life hack, designed for sustained focus and a smooth energy flow that keeps you going without any nasty crashes."
CTA: Use code HOLY to save £5! Grab it now before it’s too late!
DOs
- Get creative with the shots!
- Ensure you remove the sachets from the boxes to present the branding / characters on the sachets.
- Please film in natural / bright light. Ring light also works
- Add engaging captions to your video! (example: https://www.instagram.com/p/C1ms33sgMQy/#advertiser )
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
- Pixelate any other drinks you show
- Remove Sticker from bottom of shaker
DONT's
- Do not rip the box, the presentation should not look messy
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Additional specs:
- High Energy
- Fast Cut
- Clearly visible subtitles that fit within META borders. Here is an example of best practice: https://www.instagram.com/p/C1ms33sgMQy/#advertiser
- Non-copyrighted music (catchy and upbeat) Available here: https://artlist.io/royalty-free-music
- Each video should end with a fade out to (at least) 3s black screen
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We're here to revolutionise the soft drink industry!
HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance
Sneak are our main competitors in the UK
Casual, funny, high energy
Sneak are our main competitors in the UK
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