The Knot Dr – Knotty Kids
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like to create an ad for our children's hairbrush, knotty kids. The video will be a father brushing their child's hair showing how easy and painless brush time can be while calling out all the benefits of the hair brush and all the colours its available in for your little one to choose from.
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Product details - https://theknotdr.com/products/green-knotty-kids-hairbrush
About us - https://theknotdr.com/pages/about-us
Inspo Video 1: We like how informal and organic this is - use as a reference for the general vibe
Inspo Video 2: We like the shot of the dad getting his hair brushed & the angle of the dad brushing the hair in clip 2. We would prefer not to have your daughter's full face in the frame.
Inspo Video 3: We like the shot of the little girl running in with the hairbrush
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People to include: Father, Mother & Daughter(s)
Outfits: Causal
Setting: Well lit living room, kitchen or childrens bedroom
Length: 40-60 seconds, we’d like to have footage that we can crop and extend to use for ads, on site and across social platforms.
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Key information to include:
- Slogan “Knot a problem”
- Brushes & detangles without tugging, snagging, snapping or causing pain
- Works on wet & dry hair
- Knotty Kids is specially designed for children, with their oversized ball tips, flexalite bristles and ergonomic handle design
- Available in 4 colours
- Takes the stress out of brushing your little ones hair
The below script and frames are open to interpretation and should just be used as a guide and for inspiration. We’d love for you to put your own family spin on this.
Frame 1
Dad with younger daughter and older daughter running up to dad with hair brush in her hand
Mum Voice over: It’s time to brush your hair!
Frame 2
Cut to Dad behind daughter brushing hair/daughter on knee
Dad: How many children or parents say they love hair brushing?
Daughter: We do!
Dad: (Laughs)
Dad: Our old routine used to be filled with tantrums and tears and was very painful- for both of us!
But with the knot dr’s knotty kids brush, hair brushing has never been easier- or happier!
Frame 3
Close up shot of hair brush going through hair
Designed with FLEXALITE™ bristles that glide gently through wet or dry, fine, thick or curly hair for an easy brush, without pulling, tugging or causing any damage.
Close up shot of brushes in the different colour ways
The oversized ball tips are kind to little scalps and in 4 bright colours there's a shade to suit everyone!
Frame 4
Cut to daughter brushing dads hair
Dad: The easy-to-grip handle also makes it easy for little ones to take brushing into their own hands!
Daughter: All done!
Frame 5
Cut to close up of dad and daughter close together holding the brushes (Shoulders and head in frame)
Dad: Say goodbye to tantrums and tears and trust the knot dr to make tangles knot a problem!
Mum & Dad hugs into daughter and smile/laugh
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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PBS is an established industry leader, passionate about creating innovative and quality hair & beauty products.
We are a proud Scottish business with global reach, able to stand alongside global giants.
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