3 for $100 Skincare Kit
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like talent to create a video that overview an exciting new customer offer we have, which is allowing customers to choose from an assortment of specific products to create a 3 for $100 Kit. This allows customers to try a smaller product before committing to a full size (and more expensive) product).
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Customers will be able to choose from an assortment of six travel-size products and build their own skincare kit/ritual for $100. This is an exciting way to “trial before you buy” and see which products your skin likes best!
Hook: Build your own 3-step ritual for only $100
Pan & show all products on a table
Because we will be sending the creator ALL the options in the assortment, please say something to the effect of “These are all six of the products you can choose from, these are three my favorites” - please choose one of the cleansers, the essence, and one of the moisturizers
Please either demo using the products on your face OR do a “texture swatch” on your hand with the three products.
This is a great option for someone wants to try before the buy
Not required – but we will also be sending you a cosmetic bag, we would love a travel/on the go angle if you want to show the bag being packed in a purse, gym bag, or suitcase!
Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.).
Please use VO and do not speak directly to camera.
Nails should be clean/simple, no distracting designs and preferably no neon colors.
Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean
Please don’t show any other brands
Avoid claims like “this is good for my sensitive skin” or “this helps my acne” - if looking for more talking points please visit website
Sample & Trial 3 best-sellers from Erno Laszlo (instead of positioning it as a ritual like it is in the first version)
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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