Aurelia - SPF50 Daily Reminder
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The content will be for ads, so no posting to organic handles will be required. In an effort to generate more sales and traffic from social media, we want to create a video that speaks to the nature and core benefits of Aurelia.
For this specific creative we want to do a voice over SPF50 Daily Reminder Approach.
Target Demo: women, 18+, interest in skincare
Shooting Specifications:
- Camera Shots: Product, product in hand and face shots
- The product is for morning use, should be filmed in this lighting
- Please keep the background plain and simple to avoid distractions
- Add an additional 1-3 seconds at the start and end of all raw clips
- Please film in a quiet location (avoid fans/AC other loud devices in background)
- Do not add any filters or colour grading to submitted content
- Avoid any clothing with logos
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https://www.aurelialondon.com/hydrate-protect-anti-ageing-spf50-moisturiser
Experience the magic of multi-purpose skincare with Aurelia London's latest creation. Our Hydrate & Protect Anti-Ageing SPF50 Moisturiser is more than just sun protection—it's a powerful anti-ageing moisturiser in a lightweight, hydrating formula. Say goodbye to complicated routines and hello to simplicity and efficacy!
With skin-calming postbiotics derived from probiotic cultures combined with niacinamide and hyaluronic acid, this intelligent lightweight product helps to strengthen and restore your skin barrier. It is suitable for all skin types and tones, non-pore clogging, plus undergoes dermatological testing to ensure compatibility with even the most sensitive skin types. This latest facial SPF is designed to elevate your skincare routine to new heights. With broad-spectrum UVA and UVB protection, your skin is shielded from harmful rays while basking in luxurious hydration.
Welcome to tweak slightly to make it more authentic and natural to you!
The final creative will have a voice over and text overlay
Hook:
Reminder to wear sunscreen + benefits of this triple action moisturiser
The best thing you can do for your skin is wear sunscreen.
BODY
The main body of the video should follow a similar structure to the below, while still ensuring your voice and personality is included.
Scene 1: (Creator looks directly at the camera) “This is a gentle reminder to wear your sunscreen.”
Scene 2: “We all know the best thing you can do for your skin is to wear sunscreen. It’s the easiest anti-ageing product you can use. So when I found out Aurelia London came out with an SPF50 Moisturiser I knew I had to share it with you guys.”
Scene 3 (Show the product close up and place some of the product on the back of the hand while slightly rubbing it in): “This moisturiser has so many benefits. Not only does it contain SPF50 but also anti-ageing ingredients such as niacinamide and peptides to help minimise fine lines. Its super hydrating properties strengthen and repair your skin barrier while still being friendly to your natural microbiome!”
Scene 4 (rubs some of the product on cheek. Angle face to show off the moisturised face): “its fragrance free, suitable for all skin types and keeps my skin hydrated all day long, with no white cast. It’s a product I can't go without!”
Ideals:
- Please reference the importance of wearing sunscreen for your skin and why you use Aurelia lightweight anti-ageing moisturiser as your preferred product option (moisturiser with SPF50).
Please reference these USP:
- Anti-ageing - SPF50 provides protection from damaging UV rays, the number one cause of premature ageing + natural peptides minimise fine lines and wrinkles.
- Hydrating - Contains Glycerin + Low molecular weight hyaluronic acid for intense hydration
- Strengthens, Restores + Repairs the skin barrier - Niacinamide helps strengthen the skin's barrier, brighten dull skin and reduce the appearance of enlarged pores
- Friendly to the microbiome
- Suitable for all skin tones, no white cast, fragrance free, non-pore clogging, pregnancy safe
Do’s and Don'ts:
Creator should not refer to any other product during filming
Creator should not have any other products in shot, especially other skincare brands
Creator should not use filters
Creator should not wear makeup in the content
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Aurelia London is a multi-award-winning luxury skincare brand offering products that work with your skin's natural process to give you your optimum healthy skin. Aurelia strives to empower women with the confidence to embrace real skin and unfiltered beauty. We use modern biotics that support inside and out beauty, to create holistic skincare products and beauty supplements for an effortless beauty routine. Our innovative biotic skincare is delicately formulated to be kind to your living skin microbiome, balancing and enhancing to support the skin's natural processes.
- Powered by biotics and peptides for healthy, glowing skin
- Delicately formulated to support a healthy microbiome
- Dermatologically tested to be gentle on sensitive skin
- 95% natural or bio-identical ingredients
- Luxury textures and natural aromas that feel like a treat
Caudalie, Elemis, Medik8, Pai Skincare
We talk like you because we’re just like you. Still premium, but relatable, you know? We bring the positivity, because our products have the power to make a real difference, to fill you with confidence. That’s why we the Aurelia glow is at the heart of everything we do. We always focus on the way Aurelia makes you feel, before we get into the detail of our products.
ABOVE ALL, WHEN WE TALK WE ARE:
AUTHENTIC
We never overpromise or oversell. Our product does the talking. We stand by our beliefs, because customers respect our integrity.
PREMIUM
We are premium because we use the best ingredients. Aspirational because true selfcare is the ultimate luxury.
POSITIVE. PROUD.
You should feel the energy and glow through all our communications. We believe in our product and love to educate, but never push or dictate.
Caudalie, Elemis, Medik8, Pai Skincare
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