Unboxing Nonna Tonda pasta box
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a short video of creator unboxing their pasta order. From getting their pasta, unpacking, prepping and eating their pasta.
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Pasta dish
Sequence:
In the kitchen:
Open box and unpack contents. Explain what who Nonna Tonda is and what they do. Prep pasta and sauce, showcasing how easily this can be done. Plate pasta onto plates. (Please make sure there is good lighting, and that the food looks appealing at all stages.) Mention the box contents and how easily the dish can be prepared.
Dining/Kitchen area:
Eat pasta. Close eyes and sigh to demonstrate how much you’re enjoying the food. *Explain how Nonna Tonda’s dishes are perfect after a busy day at work or when you don’t have much energy or time for cooking a nice meal.
USPs to include:
- Authentic pasta dishes that do justice to Italian cuisine, made with the best ingredients
- The freshest pasta around, made the same day of the delivery
- Quick and easy to prepare, in less than 5 minutes
- All packaging is either recyclable or compostable
Rough script: (just a guide, use your natural tone of voice or create one authentic to you!)
My friend couldn’t stop talking about Nonna Tonda and their pasta so I had to try them myself and oh my God, their pasta is sooo good. I immediately fell in love with the brand and its pasta. Nonna Tonda brings fresh and authentic Italian pasta into people’s homes. Each month, they take you through a different region of Italy, introducing you to the many different pasta dishes Italy has got to offer.
They really care about quality and authenticity, so their food is honest, fuss-free, and it’s made fresh daily too. They don’t use any additives or preservatives, which is a huge plus.
In your box, you get a dish card explaining what the dish is, where it comes from, its ingredients and how to prep it. And the best thing is, it’s so quick and easy to make, all you have to do is cook the pasta for a couple of minutes, heat the sauce, combine the two and add the garnish. And voila, that’s dinner sorted. All their packaging is eco-friendly too, as it is either recyclable or compostable too.
Now, pasta night is my favourite thing to look forward to every week. It’s just perfect after a busy day at work when there’s little time for cooking, but when I still want to treat myself to some delicious and feel-good food.
Get 30% off your first two orders now and enjoy ridiculously good pasta.
Discount:
Get 30% off your first two orders
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Nonna Tonda is a pasta delivery service. James first became acquainted with the vast and varied world of pasta during an apprenticeship at the Michelin-starred restaurant in Moderna, L’Erba del Re. As a result, his wife Rebecca and him packed up the contents of their little flat and set off with their six-month old baby, Freddie, on a road trip to Italy in 2017. Their friends and families thought they were mad, but those months on the road cooking and tasting as much pasta as possible resulted in the creation of Nonna Tonda in 2020.
They travelled extensively, learning about the history of dishes and trying recipes they had never heard of. They bought ingredients from local markets and recreated and adapted recipes somewhat chaotically in their Airbnb kitchen whilst Freddie slept nearby. Rebecca and James discovered so much variety in the regional dishes they sampled. From the richer egg pastas of the north to the semolina pastas of the south, they couldn’t wait to start making and sharing their pasta with everyone.
Pasta Evangelitsts
Nonna Tonda is a young family business, with founders James and Rebecca at the heart of the brand. We use playful, sometimes absurd illustrations and language, often depicting lighthearted parodies and interpretations of Italian food and art. We are appreciators and admirers of Italian culture, and want to share it with others in a fun and unique way. Our tone of voice is playful, and should feel like a close friend or family member. The audience may not always know a lot about fresh pasta so our copywriting should be informative and exciting without being dry or overindulgent
Pasta Evangelitsts
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