This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
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Project Summary

Project Name
CTC Hero Product Campaign
Brand
Marble Media
Brand
Cut Throat Club
Compensation for this project
$110
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Introducing The Cut Throat Club - Beginners Straight Razor Set. The perfect introduction into traditional wet shaving using a cut throat razor. Get an authentic feel for wet shaving with this all inclusive beginners kit which comes with a cut throat razor (disposable blade type), shaving brush, shaving soap & 100 single edge blades all packed up in our luxurious gift box.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

Mindfulness [Chilled music in bg] - Voiceover req 

" To help me slow down when life is hectic I decided to learn how to do a traditional shave 

Actually putting 15 minutes aside each day for my shaving routine gave me a sense of peace. 

I later learnt its actually classed as a mindfulness exercise as its the only things im focusing on at the time. 

Give yourself a break and amazing clean-shaven face with a beginners straight razor kit from Cut Throat Club "

Visual guidelines: Refer to Inspo Videos

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Marble Media
Pronunciation
Social Media
Category
Marketing agency
About

Digital Performance Agency

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Cut Throat Club
Social Media
Category
Beauty/Cosmetics
About
CTC's mission is to make a difference a world of men's grooming, to become the home of traditional shaving for men, for both learners and the experienced.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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