UGC Footage for Untamed Cat Food Brand
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking for a self-shot video of yourself talking about the product you've been sent. We require this to be high quality and feel very natural.
We also ask that you film yourself actively using the product. This can be sent in a separate clip.
Our external briefing shares more info*:
https://docs.google.com/document/d/17iNIh-vupUkfM-ljREB0URsk8lOiJpzAXchi6wSaa2U/edit?usp=sharing
*please ignore contact info and submit to Twirl as normal.
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Untamed is a cat food brand known for its high-quality, human-grade ingredients, focusing on providing nutritious and appealing meals for cats. Their products feature prime cuts of whole meats like tuna, chicken, and salmon, which are gently steam-cooked to preserve nutrients and flavor. Untamed's cat food is grain-free, without fillers or artificial additives, aligning with cats' natural dietary needs. The brand emphasizes ethical sourcing and sustainability in its practices, catering to health-conscious pet owners who seek the best for their feline companions.
When Filming, follow the directions in the script. Directions: Look like this.
Spoken lines in the script: “Look like this.”
Shot 1 - Dialogue / Voiceover
Film yourself speaking to the camera while holding the product in your hand. Speak clearly and make sure that your audio is clear.
Film each line as its own thing, take as long as you need between each one.
Intros
- “Most cat food harms cats!”
- “You wouldn’t feed him this would you?”
- “This brand has changed the way I see cat food forever!”
Main Script
“Most cat food that you can get from the supermarket is not giving your cat the ancestral diet they need. Cats are strict carnivores and too many brands ignore this.”
“So meet Untamed, a whole meat cat food brand that actually GETS feline nutrition. They deliver right to your door and in each tin is a human-grade, protein-rich meal for your cat.”
“The difference is night and day. My cat loves Untamed, and his/her general mood has improved a lot.”
“He/she’s bouncier, more playful and his/her coat is flawless!”
“This is all down to the species-appropriate nutrition that Untamed is giving him/her.”
“Transform your cat’s health by trying Untamed today.”
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There are 14 b-roll shots detailed below:
https://docs.google.com/document/d/17iNIh-vupUkfM-ljREB0URsk8lOiJpzAXchi6wSaa2U/edit?usp=sharing
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When submitting your content, please compile the raw footage into 1 long video in the right order.
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