Testimonial for Oma Kitchen's Membership
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We need UGC demonstrating the benefits of our brand new membership. Broadly, the video should show when and how an Oma Kitchen membership helps inspire and teach you to become a better cook!
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https://oma.kitchen/membership
Oma Kitchen Membership gives you access to all our digital courses with the worlds best chefs as well as free delivery on our pantry so you can order specialist chef selected ingredients as and when you want them.
Oma Kitchen Membership itself is not a 'physical product'. Rather, we will send you our most popular ingredients for you to use in your video, as if you ordered them!
Please create a script that is natural and authentic to YOU as a Foodie! Below there are a list of 'scenes' we would like you to film, and the order they should be in.
Some key USPs you must naturally include in your script:
- Courses bring together the best chefs and food writers by cuisine - it's like a digital cookbook written by multiple authors plus it's ever growing!
- High quality video masterclasses with masters of their cuisines
- Stories, features and recipes in our magazine The Oma Volume
- Free delivery from the pantry for members - chef selected ingredients
Scene 1:
(Speak directly to camera, looking excited about this new discovery!): Start with an engaging hook around learning to cook cuisines/dishes/food from around the world with the best chefs. For example 'Spice up your cooking routine and learn to master cuisines from around the world.'
Scene 2: Introduce Oma Kitchen and roster of courses (potentially showing you browsing the website as a green screen, with you speaking to the camera)
Scene 3: Demonstrate a use case of Oma Kitchen i.e. stuck for inspiration or knowing what to cook, either for dinner party or midweek meal. Emphasise that Oma Kitchen has something for every occasion.
Scene 4: Show screen recording of the video content you are watching for whatever meal you are preparing. Then show yourself cooking, emphasising the point that you love trying new dishes.
Scene 5: Call to Action - "If you love food, why not join!" or whatever you think is best. Perhaps include a food shot of the final product and show yourself eating it!
Oma Kitchen Membership itself is not a 'physical product'. Rather, we will send you our most popular ingredients for you to use in your video, as if you ordered them!
DO
- please film in natural light, (ideally facing a window) with a clean background
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- don't sound like you're reading off a script
- DO NOT film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
- don't mispronounce chef names
Shooting guidelines:
- Kitchen environment, clean and clutter free.
- For plating, the website pics of that menu are always good references. Sometimes action shots of the food make it even more appetising – tucking into dips, close ups of spooning into food etc...
- White plates look best!
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https://oma.kitchen/about/
Shooting guidelines:
- Kitchen environment, clean and clutter free.
- For plating, the website pics of that menu are always good references. Sometimes action shots of the food make it even more appetising – tucking into dips, close ups of spooning into food etc...
- White plates look best!
DO
- please film in natural light, (ideally facing a window) with a clean background
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- don't sound like you're reading off a script
- DO NOT film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
- don't mispronounce chef names
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