OGT bars fuel my run
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like to show someone getting ready for their run, picking an OGT snack bar out of the box to take with them, giving it a quick rinse, putting it in their pocket/bag and then whilst running, taking the bar out of bag/pocket, biting straight into it.
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One Good Thing bars are oat based snacks that come in either a snack or a protein range. A bit like Nakd bars – but the difference is, they’re actually naked. They are the world’s first wrapper-free snack and protein bars with a 100% natural, edible coating. So a little bit like an apple, you just pick them up, give them a quick rinse if you wanted to, and eat them. The coating works exactly like a plastic wrapper, keeping the bars tasty and fresh inside. They’re full of flavour and an easy (and tasty) swap to help reduce your plastic waste and impact on the planet.
We sell them through our website weareogt.com direct to customer. You can order a one off box or subscribe and save 30%.
Happy for you to tailor the script to what feels natural, but essentially:
HOOK:
“Meet my new favourite snack to fuel my runs, One Good Thing bars.”
[Scene: showing the box of snack and protein bars, and picking up a snack option, giving it a quick rinse and going on a run. During the run, pull the bar out of bag/pocket and bite straight into it]
“One Good Thing are encouraging people to take small steps to reducing their plastic waste, so their bars don’t even have a plastic wrapper! Instead they’re wrapped in a totally natural, edible coating – so I don’t have to hold on to any rubbish or find a bin on my run. There’s loads of different flavours, and all around 150 calories, giving me enough energy to smash my run and helping me be kinder to the planet.”
CTA at the end “To get yours, head to weareogt.com and subscribe to get 30% off”
You can tweak the script, as long as we don’t say “their good for you, and good for the planet”. The benefits of them are:
- Sustainable – helps you reduce your plastic waste. No plastic wrapper, tackling the plastic waste issue at the root cause – plastic!
- Covered in a 100% edible, natural coating made mostly out of beeswax that protects the bars like a plastic wrapper would, keeping them fresh and tasty.
- Hygienic - Just like an apple, wash, and eat.
- No need for a bin – just take them, eat them, no rubbish to hold on to!
- Made out of low carbon footprint ingredients
- All 100% natural ingredients with no artificial flavours or preservatives
- Come in one 100% recyclable box
- Comes in 14 different flavours, a snack range and a protein range
- Tasty/lots of flavour
- The protein range uses plant-based protein instead of whey
- All around 150 calories or less.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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One Good Thing is home to the world’s first wrapper-free snack and protein bars. Yep, that’s right – no wrapper. Think of them just like an apple – you simply rinse (if you want to!) and eat. Instead of a traditional plastic wrapper, our oaty snack bars are covered in a 100% natural, edible coating, made mostly out of beeswax. This special coating protects your bars, keeping them tasty and fresh.
Why bother making such a weird little bar, we hear you say…Well, we’re huge fans of the planet. In fact, we’d say we’re pretty reliant on it and we’d like it to stay! But having big dreams of saving the planet can feel a little daunting, and some people don’t know where to start. That’s why One Good Thing was created, to make it easy to do just One Good Thing to help reduce our impact on the planet, by swapping out your not-so-naked bar for an OGT bar.
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
We write how we speak – casual, optimistic, humorous. Whilst we have big dreams, we’re humble and realise that our OGT bars aren’t the solution to saving the planet. They are simply One Good Thing to help reduce plastic waste. Our brand is all about the positivity effect – doing something good, feels good and encourages others to do something good, too!
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
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