Emmas Diary Registration Pack Ads
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
To drive web visitors to register for Emma's Diary free gift packs at emmasdiary.co.uk.
Benefits of Registering -
Free Emma's Diary Mum to Be and Bump to Baby gift packs, containing big brand products and samples. Packs can be collected at Boots or Argos.
Huge savings on car seats, travel systems and nursery furniture
Weekly emails based on your pregnancy week or parenting stage
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To drive web visitors to register for Emma's Diary free gift packs at emmasdiary.co.uk.
Please specify which option style video you are planning on creating when applying, as well as what your creative brief will be.
Film a vertical reel showing the free gift packs and products inside:
- Feature the packs in the first 3-5 seconds, shaking or opening them to showcase contents
- Include baby/bump if creator is pregnant or has a newborn under 8 weeks
- Please ensure all videos are supplied with no subtitles
- Explain how to register at emmasdiary.co.uk to get the free packs
Please ensure each of the below options are used:
Both options do require a voiceover.
Option 1
Showcase the packs. Get to the products really early (within first 5 seconds) and highlight key products (pampers, sudocrem). Background of nursery. It would be good to see baby bump or baby in the shot.
Ideas for movement / creativity: click from bag to products, click to products individually, snapping fingers between frames.
https://www.emmasdiary.co.uk/register/step1-mum-and-baby-clubs.aspx
Option 2
Scan pic to camera, pack to camera (wiggle a bit) and empty contents onto bed then lift each up individually (i.e. all products to be laid out ready for reviewing rather than getting one out each time).
Ideas for movement/transition: rubbing pregnant tummy, moving packs in front of camera
https://www.emmasdiary.co.uk/register/step1-mum-and-baby-clubs.aspx
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We believe that being a new mum is the best thing ever but we know it can be a time for questions and seeking reassurance, which is where we can provide a supporting hand. At Emma’s Diary we are here to support every mums through her amazing, personal experience of pregnancy, birth and early motherhood.
Emma's Diary
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