Pooch & Mutt Slim & Slender Dry Dog Food (8 Week Trial)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of Pooch & Mutt’s Slim & Slender Dry Food
This is a ‘journey’ / progress / before + after video, videos will have to be shot over 8 weeks to show the effect of the food. Please only apply if you are willing to take part in the full process and commit to feeding your dog the Pooch & Mutt Slim + Slender food for the duration.
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: A delicious healthy dry weight management food for dogs
MUST CONFIRM STORYBOARD WITH US FIRST
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https://www.poochandmutt.co.uk/products/slim-slender-dry-food
‘Slim & Slender’ is a vet recommended, premium, grain free, complete dry food for dogs that are overweight. This is ideal if you are looking for a dry food to help manage your dog’s weight while promoting a slim and slender body composition.
The food is packed with active ingredients, including 45% lean free run chicken; a low-fat protein source rich in l-carnitine, a natural fat burner that helps to speed up metabolism. It is high in fibre to aid satiety and is packed with additional supplements such as CLA to aid weight loss, alongside glucosamine and chondroitin to support joints carrying extra weight.
Pooch & Mutt ‘Slim & Slender’ complete dry food also contains NUTRA-BIONIC, a unique supplement that includes ingredients which provide a healthy skin and coat, aid digestion, reduce stool odour and support urinal tract health.
Hooks:
- Listen up if you’ve got an overweight pooch
- Struggling to get the pounds off your pooch?
- Here’s how I took my dog from overweight to slim + healthy!
- Want to know the secret to my dog's weight loss / transformation?
Concept idea: Show how the Pooch & Mutt Senior Superfood is the ideal choice for overweight dogs to slim down and promote optimal health.
This video will show the journey of trying the Slim & Slender Dry Food for your pooch and how it helped them lose weight.
We would like there to be before + after videos and images, and also show the journey along the way with video content. This could include feeding the dog, walking the dog, playing exercises games in the garden, weighing the dog, showing how happy and healthy they are now.
Product Highlight: The Pooch & Mutt Slim & Slender Dry Food should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Please do not read the product benefits word for word, adapt them to feel natural in your voice over.
Key Product Callouts:
- Designed to help dogs that are overweight
- 45% Free Run Chicken, a high-quality, tasty, lean protein
- Sweet Potato - A slow-releasing carbohydrate to provide energy throughout the day, as well as fibre to support digestion and aid satiety (to stop them getting hungry all the time!)
- With added supplements including L-Carnitine and CLA, to speed up metabolism and aid weight loss.
- And Glucosamine and Chondroitin to help protect joints from the stress of carrying additional weight and keep them moving
- Free from wheat, corn, soya and dairy - great for dogs with allergies or sensitivities
You must include showing:
- Your dog before starting on the Slim & Slender food
- Preparing your dog's food + feeding them
- The product packaging, the key ingredients and call out the benefits
- The ‘after’, once your dog has lost weight
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy dog with movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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