HOLY UGC: LAUNCH
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a fast cut unboxing style video for paid ads.
The products are as follows: HOLY Energy Starter Pack
Videos should communicate the benefits of HOLY (education) and highlight the discount we have on the HOLY starter packs. (full scripts provided below)
For more product info check out our slide deck: https://www.canva.com/design/DAF65Uve9VI/672PWyECoE2DL_eGl3-v0Q/edit
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HOLY Energy® is your tasty and healthier alternative to conventional energy drinks - without sugar, without taurine and without artificial flavourings. Instead, HOLY Energy® offers you a fruity, intense flavour paired with a long-lasting energy boost thanks to NewCaff® and many other functional ingredients. And with less than 20 calories per serving.
Hook: (voice over) Looking to upgrade your energy drink game?
HOLY Energy has landed in the UK, and it's nothing like you've tasted before!
(clips of several people tasting HOLY) Available here: https://drive.google.com/drive/folders/1KsdAAJ6Zjnbov_g7Z1cJSw9KG8L-Xl60
https://fb.me/1HvDXDsw4RxLcaK (example)
Education:
(Optional: Cut in visuals or animations that illustrate the negative aspects of sugar-filled drinks and the benefits of HOLY Energy, like no crash, added vitamins, and nootropics.)
Forget those outdated, sugar-filled energy drinks that leave you crashing.
It's time for a healthier, tastier, and cheaper energy boost!
Imagine powering through your day, your workouts, and your busiest schedules without crashing half way through the day!
Thanks to the unique blend of vitamins and nootropics in HOLY Energy, you're not just staying awake; you're staying sharp, focused, and ready to crush it.
HOLY’s early adopters swear by it! (insert reviews)
CTA: Use code HOLY to save £5! Act fast! Stocks are disappearing quickly.
DOs
- Get creative with the shots!
- Ensure you remove the sachets from the boxes to present the branding / characters on the sachets
- Please film in natural / bright light. Ring light also works
- Add engaging captions to your video! (example: https://www.instagram.com/p/C1ms33sgMQy/#advertiser )
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
- Pixelate any other drinks you show
- Remove Sticker from bottom of shaker
DONT's
- Do not rip the box, the presentation should not look messy
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Additional specs:
- High Energy
- Fast Cut
- Clearly visible subtitles that fit within META borders. Here is an example of best practice: https://www.instagram.com/p/C1ms33sgMQy/#advertise r
- Non-copyrighted music (catchy and upbeat) Available here: https://artlist.io/royalty-free-music
- Each video should end with a fade out to (at least) 3s black screen
- Ensure you remove the sachets from the boxes to present the branding / characters on the sachets
- Video should include a mix of reviews from this folder: (https://drive.google.com/drive/folders/15nMptvtvDm5QEqkwjbZ8zXH-62dxPnAo )
- Use both Starred reviews & DM screenshots
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We're here to revolutionise the soft drink industry!
HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance
Sneak are our main competitors in the UK
Casual, funny, high energy
Sneak are our main competitors in the UK
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