Pantry fresh
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like to create dog owner review/explanation of why pantry fresh dog is so convenient and easy to still feed your dog nutritious quality meals without the need to freeze them Dog owner talking to camera with their pet with MB and VoiceOver.
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Create a script that is natural and authentic to you :)
- HOOK: “Here’s why I ditched frozen dog food for Marleybones pantry fresh. SCENE: Film you throwing pack of freezer food over your shoulder or shutting your freezer drawer/door shut with pleasure! (if any frozen dog food packs are in shot, turnover so brand isn’t legible)
- VO: 1) I’ve got my freezer back and haven't compromised on quality! (Dog name) eats like a king/queen with marleybones recipes containing high quality British meat, vegetables and superfoods and that’s it!
- Scene 1): Film dog jumping up for marleybones / sniffing marleybones product / in shot with marleybones. Then a shot to the back of packaging to show the ingredient list when talking through this.
- VO 2): It’s free from any preservatives and additives like many other brands so I know (dog name) is having the healthiest diet.
- Scene 2) Film a clip of you serving the food and your dog enjoying/licking the bowl clean.
- VO 3): Its gently slow cooked in its packaging to retain all the good stuff and means I can easily store it at home on the shelf.
- Scene 3): Film you with your dog storing in your pantry / cupboard.
- VO4) : And it shows, (dogname’s) coat is so healthy and (he/she) loves it!
- Scene 4): Close up shot of your dog (if shiny coat) looking happy and healthy / giving cuddles/kisses etc. Cute happy content idea.
- VO5) : Get 40% off your 1st order today with code (dogname40).
- Scene 5: Film back to a shot of your dog with the products
this is directional video ideas and copy ideas - feel free to add your own creativity here - key piece is to mention pantry fresh not frozen - with high quality ingredients - for your dog to be at their healthiest :)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Marleybones is a dog dining subscription service serving fresh, slow-cooked, high quality meals and gourmet treats. Marleybones was created out of a very personal frustration Josephine had with her own dog Marley, a golden cocker spaniel. Marley was both fussy and suffered from indigestion, which meant Josephine was changing dog food more regularly than Leonardo DiCaprio was changing girlfriends. On the quest to find a food that was better for his health, tastier for his palate and friendlier towards the planet, the idea of Marleybones was born. Fast forward a couple of years and we’re now making thousands of dogs happier and healthier.
Key brand claims/values
- High quality ingredients
- Pantry fresh (no freeze no fuss) -> most fresh food brands require freezer/fridge space. MB retains all the same nutrients but using its unique slow cooking process means it can be kept in the pantry PLUS lots of health benefit vegetables and superfoods
- Powered by superfoods
- Slow cooked deliciousness!
butternut box
years.com
different dog
lily's kitchen
pooch &mutt
James & ella
Marleybones is a premium dog dining subscription service and our tone of voice / design reflects this. Our TOV also layers in humour and playful comms (we don't take ourselves too seriously) - some examples of our TOV below:
'Dogs deserve gourmet! Wave goodbye to boring kibble and say hello to Marleybones pantry fresh™ meals filled with meat, veggies and superfood.'
'Bone appetite' 'Congrats on becoming a paw-rent’
butternut box
years.com
different dog
lily's kitchen
pooch &mutt
James & ella
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