Making of our Savoury Super Meal
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like you to make one of our Savoury Super Meal's. We only need raw footage for this, please only apply if you are happy to provide it.
Please include shots of:
- Show eating the product
- Smiling with the product
- Smiling with the pouch
- Close ups of the pouch
- Close ups of the product
- Making the product
- Out and about with the product
For this video we wont need any speaking.
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No Script!
Visual Hook:
Smiling and posing with our product or packaging!
Clear view of making the product, showing how super simple and easy it is to make.
Footage of you enjoying it on the couch or kitchen table - in an environment you would naturally have the product.
Please include shots of:
- Show eating the product
- Smiling with the product
- Smiling with the pouch
- Close ups of the pouch
- Close ups of the product
- Making the product
- Out and about with the product
and any other shots you think show the product in a good light!
Clips should be around 10 seconds long
Please compile the clips into a google drive folder and share it with rachel@usetwirl.com when its ready :)
DO
- Please film in natural bright light
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly.
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
Who are your main competitors or any other brands you look at for inspiration?
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