The Present Tree Unboxing Videos
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want a video showing the beauty of the experience of receiving one of these trees as a gift. it should be an emotive video. This is our first main foray into UGC video, so we have details below, but would love the chosen creators to put their own spin on things!
TIP: Share your creative idea in your application comment! Let us know who you'd 'gift' it to, or what the POV would be.
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The Present Tree is an award-winning online shop specialising in beautifully wrapped tree and plant gifts with the story of their symbolism enclosed to create a meaningful gift. https://thepresenttree.com/en-ie
Please create a script/storyboard that is natural and authentic to you! This must be shared ahead of filming.
The concept of the video should be in 4 parts:
- you received this wonderful gift for [INSERT YOUR REASON - anniversary gift, wedding gift, 40th birthday, retirement etc.] and you had to share it with people
- you unbox it showing the beautiful packaging and talking about the quality of the experience and the different details
- you show the quality of the tree and its leaves and explain the symbolism of it (i.e. our wild plum tree signifies hope and happiness)
- you talk about how meaningful the gift was and how excited you are for it to grow in your garden and be a constant reminder of (INSERT YOUR REASON)
USPs include:
- Outstanding customer support - Swift, helpful and personal response, real human voice
- Delivery - Fast, tracked, free and reliable (can select the day i.e. it could be scheduled to arrive the day after people get back from a honeymoon)
- Presentation -Beautiful, tidy wrapping and a clear care guide
- Sustainability - Plastic free, organic, no green-washing!
Please always refer to us as THE Present Tree
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Start with a different hook:
This gift from (INSERT) will never be topped
This is the most thoughtful gift i've ever received
My husband/wife isn't usually the best gift giver, i'm so glad they found The Present Tree
etc. etc.
Feel free to put your own creative spin on it
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The Present Tree is an award-winning online shop specialising in beautifully wrapped
tree and plant gifts with the story of their symbolism enclosed to create a meaningful gift.
The Present Tree has grown firm foundations built on its core values which are integrity, sustainability and outstanding customer service.
- THE PURPOSE In this fast-moving world of technology and climate crisis to create a gift that connects in real life and brings so much goodness to our natural world.
- THE MISSION To lead the sustainable gift-giving market by providing beautifully wrapped tree, plant and garden gifts that bring joy for a lifetime.
- THE VISION The Present Tree has a vision to scale globally and establish itself as a leading international brand for ethical garden gifts.
The top added values for the company's customers are:
Outstanding customer support - Swift, helpful and personal response, real human voice
Delivery - Fast, tracked, free and reliable
Presentation -Beautiful, tidy wrapping and a clear care guide
Sustainability - Plastic free, organic, no green-washing!
Always: The Present Tree
Never: Present Tree
The Present Tree’s competitors are online tree and plant gift companies.
Bloom & Wild, Beards & Daisies, Patch Plants.
Tone of Voice
The Present Tree is cheerful and energetic, loves every minute of its day, thrilled by Monday mornings, always happy in the moment and looking forward to tomorrow.
The Present Tree’s voice is open-hearted and real. It’s professional, friendly and straightforward. We want our customers to immediately see that The Present Tree authentically cares for every customer and every order.
Our Point of Difference is the ancient mythology of our trees, each tree has a story of its symbolism. However, we never mention the words religion, witchcraft, pagan, druids, god/goddess, evil spirits. We never refer to an ethnicity, religion or politics, apart from Christmas and only then when it’s unavoidable.
We use the words sacred, magical, mythology, ancient, Celtic, romance, dreams, symbolism.
The Present Tree’s competitors are online tree and plant gift companies.
Bloom & Wild, Beards & Daisies, Patch Plants.
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