Programme walkthrough!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like a walkthrough-style video explaining all the components of The Fast 800 programme, which includes meal plans, recipes, guided workouts, community support, etc. We have requested 9:16/Story format, however as it will be used in on Insta/Facebook, it and will be cropped automatically to 1:1 or 4:5 depending on the placement. Therefore, can you please make sure that the most important parts of the video i.e. face, text, etc are in the middle of the video? See page 1 for guidance https://docs.google.com/presentation/d/1TrHj0zTMiQMN3Ga4o7RR87o8w6qeS9mGqb0EoWpxcdQ/edit?usp=sharing
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The 12-week Online Programme includes; Online assessments to tailor your journey; access to The Very Fast 800, The Fast 800 Keto, The New 5:2 and The Way of Life approaches to achieve sustainability; 600+ recipes; shopping lists automated from your meal plan (vegetarian, non-vegetarian and keto variations available); home workout videos and motivation to progress your fitness (beginner to advanced levels); group support from an online Community; motivation and support from our team of Health Coaches; tools to track waist, weight, HbA1c, sleep and mood; along with learning content, exclusive articles, mindfulness meditations, goal setting and support to change habits and more.
Hook: Say goodbye to fad diets and hello to The Fast 800. Finally a sustainable method to lose weight and keep it off.
Script: See storyboards on the link below, however please note that we are happy for you to add your own personality and do not need to follow the script or storyboards exactly. https://docs.google.com/presentation/d/1TrHj0zTMiQMN3Ga4o7RR87o8w6qeS9mGqb0EoWpxcdQ/edit?usp=sharing
CTA: Sign up to The Fast 800 online programme for a free 7-day trial. Trust me, you won’t regret it.
Please include the screen recordings in your video - there are links contained within the briefing document. (highlighted in yellow)
Links:
- https://docs.google.com/presentation/d/1TrHj0zTMiQMN3Ga4o7RR87o8w6qeS9mGqb0EoWpxcdQ/edit?usp=sharing
DO
- please film in natural bright light
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- don't sound like you're reading off a script
- don't film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
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Our Mission is to inspire and enable people to live healthier, better quality lives by making the latest science in health actionable. The Fast 800, which leverages the latest evidence around healthy living and is based on a low carb Mediterranean-style diet with intermittent fasting options for long term health, has become one of the world’s most popular diets. Michael Mosley’s Online Programme has been hailed by scientists, fellow medics and consumers alike for its simple but science-based approach to weight loss for improved health.
We have two sides to our business - one side is our Online Programme (which is what we are focussing on for this brief) and the other is our Products (i.e. Shakes, Protein, Vitamins). Competitors in the programme space include Noom, Exante, 28 by Sam Wood, Second Nature. We think that Zoe https://joinzoe.com/ and Keep It Cleaner https://kicapp.com/ create really engaging content.
Trusted, knowledgeable, the original fad-free weight loss experts. We don’t have anything to prove, we just want to help people achieve their goals for better health.
We have two sides to our business - one side is our Online Programme (which is what we are focussing on for this brief) and the other is our Products (i.e. Shakes, Protein, Vitamins). Competitors in the programme space include Noom, Exante, 28 by Sam Wood, Second Nature. We think that Zoe https://joinzoe.com/ and Keep It Cleaner https://kicapp.com/ create really engaging content.
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