Shake-It Variation A: ASMR (Katie)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like Katie to create a few different videos for Shake-It, with different concepts - concept 1 is another ASMR (with sound effects turned down slightly),
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https://ernolaszlo.com/products/90ml-shake-it-tinted-treatment
Video 1 (ASMR)
Please follow your script from the first video with some slight variations -- can you shoot in a different background so we can test that, and also can you reduce the sound of the ASMR effects
- Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.).
- Please dress modestly and avoid super-revealing clothing
- Please make sure video is mirrored so text is laid left to right
- Nails should be clean/simple, no distracting designs and preferably neutral colors (no neon). They should be short (not medium or long).
- Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean
- Please don’t show any other brands
- Please avoid creative freedom on making claims - we have to be really careful on what we can legally say, please visit website our website for more talking points
- Show the front of the jars (not the back that says Science of Skin)
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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